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About the Role
Zen Educate is seeking a Senior Lifecycle Marketing Manager to develop lifecycle programs that drive growth by enhancing product value for educators and schools. This role operates at the intersection of marketing, product, operations, and data, focusing on understanding customer behavior, identifying improvement opportunities, and building communication journeys that deliver measurable business impact.
Responsibilities
- Own the design, implementation, and optimization of lifecycle marketing programs across email, SMS, In-App banners, and other customer touchpoints.
- Create customer journeys to improve activation, engagement, and retention for both educators and schools.
- Build campaigns in the CRM Marketing tool, create audience segments, write compelling copy, and ensure high quality standards before launch.
- Understand how work connects to company goals and measure success based on customer and business outcomes.
- Proactively drive projects forward by aligning stakeholders or finding alternative paths when encountering blockers.
- Design experiments, define success metrics, analyze results, and continuously improve programs.
- Capture learnings from unsuccessful initiatives to build improved solutions.
- Partner with Operations, Sales, and Product teams to ensure campaigns align with business needs.
- Share clear, honest performance updates with senior leadership.
Requirements
- Hands-on experience with marketing automation platforms (Customer.io, Braze, HubSpot, Iterable or similar).
- Proficiency in Excel and/or Google Sheets.
- Experience with AI tools (ChatGPT, Claude or similar).
- Experience with data visualization tools such as Tableau, Looker, or similar (nice to have).
- Familiarity with SQL, HTML, Liquid, or any other programming language (nice to have).
Skills
- Lifecycle Marketing
- CRM Marketing
- Marketing Automation
- Customer Behavior Analysis
- Experiment Design
- Data Analysis
- Stakeholder Management
- Clear Communication
- Problem Solving
- Quality Assurance
Location
- London, Oval
Work Type
- Full-time
- 4 days per week on site
Experience Level
- 3-5 years of experience in Lifecycle Marketing, CRM Marketing or Marketing Automation
Salary/Compensations
- £43,000 - £50,000
Benefits
- Competitive salary
- Ownership in the company
- 25 days holiday + UK public holidays
- Central London office
- Perks: fresh fruit, bike parking, showers, on-site gym, café
- 1-1 coaching
- Life & Health Insurance
- Cycle to Work Scheme
- Electric Car Scheme
About the Company
- Zen Educate is an online platform that provides schools with instant access to fully vetted teachers and support staff, saving schools money that can be reinvested into classrooms and teacher pay.
- The company has saved schools over £30 million since 2017.
- Zen Educate recently closed a $37m Series B funding round and is scaling in the UK and US.
- Zen Educate is a Certified B Corporation™.
Equal Opportunity
- At Zen, we strive to build a culture of equity and inclusion, where everyone is respected, valued and appreciated for their unique traits, experiences and perspectives.
- We are committed to creating a safe, inclusive and equitable environment where our team can thrive, regardless of age, ethnicity, race, gender identity, sexual orientation, socio-economic status, disability, religion or beliefs.
- We value our differences and believe that practices of Diversity, Equity and Inclusion help us create a fairer, more compassionate environment for all.
- We welcome applicants with diverse backgrounds and different experiences and perspectives.
- We believe in hiring the best people from the widest pool and creating an inclusive culture where people’s voices are heard and all our team can look forward to coming to work.
- We are committed to building a team that reflects the diversity of our community and promoting an equitable and inclusive environment for all.
- We seek out diverse opinions, beliefs, and experiences because they collectively make us stronger.