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About the Role

The Sr. Manager, Growth Marketing is the strategic lead and cross-channel engine driving new, high-value customer acquisition at QuestEnterprise. This role bridges business strategy with full-funnel execution to drive profitable acquisition across growth, brand, and product initiatives, and integrated campaigns. The position is responsible for customer growth economics, performance forecasting, and leading growth marketing programs, coupling deep analytical rigor with continuous experimentation to scale user growth efficiently.

Responsibilities

Designing, championing, and executing full-funnel customer acquisition strategies for growth-led initiatives and integrated Brand and Product Marketing programs.
Owning growth marketing performance metrics and forecasting models, and optimizing capital allocation and channel mix for scalable, profitable acquisition.
Spearheading channel attribution, incrementality testing, and funnel analytics to measure true incremental campaign impact and synthesize actionable business insights.
Conceiving and testing innovative acquisition opportunities, including novel placements, audience segments, creative formats, promotional offers, and digital experiences.
Serving as the primary growth marketing liaison across Creative Studio, Lifecycle, Analytics, Product Marketing, Brand Marketing, Onboarding, and Engagement teams to integrate acquisition mechanics.
Directing multi-channel performance across paid media, SEO/AEO, CRO, web and app surfaces, and promotional constructs by deploying structured testing frameworks and scaling systems.
Leading day-to-day operational relationships with external agencies, vendors, and tech partners, establishing key deliverables and holding partners accountable to targets.
Captain multi-channel growth programs independently from initial brief through post-mortem analysis, with clear project workflows, milestones, and cross-team communication.
Building repeatable systems and playbooks for systematic growth, leveraging proven patterns rather than starting from scratch.

Requirements

Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.
6+ years of progressive experience in growth marketing, performance acquisition, or multi-channel growth strategy roles, including time in a high-growth organization.
Proven track record optimizing marketing measurement, incrementality methodology, multi-touch attribution models, and data-driven funnel optimization.
Ability to make sharp decisions with imperfect data.
Deep expertise building acquisition forecasts, managing performance budgets, and driving scalable growth economics.
Experience independently captaining complex acquisition initiatives and leading relationships with internal stakeholders and external agency partners.
Ability to partner closely with creative, product, analytics, and lifecycle teams.
Deep, hands-on experience across a modern growth marketing stack, including media buying (e.g. Meta Ads, Google Ads, programmatic, search, and social platforms), performance analytics (e.g. GA4, Amplitude, AppsFlyer, Haus, Northbeam), and brand/category research (e.g. Ahrefs, Semrush, YouGov, Tracksuit).
Experience building growth programs in-house and owning their downstream impact.
AI-native mindset, consistently seeking automation and exercising strong judgment on the appropriate path forward.
Growth marketing experience within e-commerce, B2C, and/or financial services categories (preferred).
Directly managed external media buying (online and offline), SEO, or performance marketing agencies (preferred).

Skills

Growth Marketing
Performance Acquisition
Multi-channel Growth Strategy
Marketing Measurement
Incrementality Methodology
Multi-touch Attribution Models
Data-driven Funnel Optimization
Acquisition Forecasts
Performance Budgets
Scalable Growth Economics
Media Buying
Programmatic Advertising
Search Engine Optimization (SEO)
App Store Optimization (AEO)
Conversion Rate Optimization (CRO)
Web Analytics
App Analytics
Brand Research
Category Research
AI
Automation

Location

Work Type

Hybrid
Full Time Regular

Experience Level

Sr. Manager
6+ years of progressive experience

Education Level

Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience

Salary/Compensations

Competitive compensation package commensurate with experience, skills, and geographic location (Canada)
Competitive incentive (bonus) program

Benefits

Comprehensive benefits plan
Health & wellbeing resources and programs
Paid vacation, personal, and sick days
Career growth and development opportunities

About the Company

Questrade Financial Group (QFG) provides securities and foreign currency investment, professionally managed investment portfolios, mortgages, real estate services, financial services and more through its companies: Questrade, Questbank, Questrade Wealth Management, Community Trust Company, Zolo, and Flexiti.
QFG uses cutting-edge technology to help Canadians become more financially successful and secure.
At QFG, we combine human-centric collaboration with AI-driven innovation to redefine financial services.
The ideal candidate will be a catalyst for change, using AI to transform and deliver unparalleled customer experiences and shaping a future where AI empowers our teams to do their best work.
Join our diverse, inclusive, and hybrid workplace to unleash your creativity and nurture your curiosity without limits.
This job posting is for an existing vacancy.

Equal Opportunity

Diverse, inclusive, and hybrid workplace