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About the Role
The Associate Director, Brand Marketing is responsible for bringing the SickKids Foundation brand to life through fundraiser-led donor communications, strategic initiatives, and special projects. This role partners with internal business units, fundraisers, and agency partners to integrate brand thinking into priority initiatives, ensuring communications are strategically grounded, donor-centered, and aligned with Foundation objectives. The position focuses on tailored communications and brand experiences supporting individual donor relationships, stewardship, and priority fundraising opportunities. This role leads, coaches, and develops members of the Brand Strategy team.
Responsibilities
- Provide strategic brand support to internal business units and fundraising partners, integrating the SickKids Foundation brand into priority initiatives, fundraiser-led donor engagement and stewardship communications, and special projects.
- Act as a strategic, service-oriented partner to internal teams, identifying opportunities to strengthen brand alignment, enhance relationship-based donor communications, and increase the value of services offered by the Brand Marketing team.
- Develop tailored, brand-aligned communications and experiences to support individual donor relationships, including stewardship, cultivation, bespoke materials, and special initiatives.
- Lead the development of brand assets, toolkits, and strategic materials to help fundraisers and internal partners consistently and effectively bring the Foundation brand to life.
- Create and integrate brand content supporting strategic goals and objectives of internal partners, ensuring alignment with the Foundation’s brand platform, donor audience needs, and business priorities.
- Manage internal and external creative resources and agency partners to ensure high-quality, on-brand delivery of materials, programs, and assets on time and on budget.
- Leverage data, insights, and audience expertise to inform strategies, guide recommendations, and strengthen the effectiveness of fundraiser-led donor communications, stewardship initiatives, and special projects.
- Lead, coach, and mentor direct reports, providing clear direction, regular feedback, and development opportunities.
Requirements
- Degree in Marketing, Communications, or a related field.
- Minimum 7-10 years in progressive marketing and brand strategy roles, with experience in brand strategy, donor-facing communications, creative strategy, media strategy, and digital marketing strategy.
- 5+ years of people leadership experience, including demonstrated experience leading, coaching, and developing high-performing teams.
- Strong stakeholder partnership and cross-functional influencing skills, with the ability to build trusted relationships and collaborate effectively across teams.
- Experience leading creative development and production processes, including working collaboratively with internal creative teams and external agency partners.
- Prior experience at an advertising agency or working closely with agency partners is an asset.
- Strong project management, analytical thinking, and communication skills, with superior attention to detail and the ability to manage multiple priorities.
- Ability to manage a large volume of work while thriving in a fast-paced, high-expectation environment.
- Highly proficient in the use of Microsoft 365.
- Experience exploring or applying innovation technology, including AI-enabled tools, to improve marketing strategy, creative development, workflow efficiency, or audience engagement.
- Demonstrated commitment to equity, diversity, and inclusion, with experience applying an EDI lens to brand strategy, storytelling, creative development, and donor-facing communications.
Skills
- Brand Strategy
- Donor-Facing Communications
- Creative Strategy
- Media Strategy
- Digital Marketing Strategy
- People Leadership
- Stakeholder Partnership
- Cross-functional Influencing
- Creative Development
- Production Processes
- Project Management
- Analytical Thinking
- Communication Skills
- Attention to Detail
- Microsoft 365 Proficiency
- Innovation Technology (AI)
- Equity, Diversity, and Inclusion (EDI)
Location
- Hybrid
Work Type
- Permanent Full-Time
- Hybrid work model: minimum two days per week in-office (Tuesday and Wednesday)
- 35-hour work week
- flexible work options available
Experience Level
- Associate Director
- Minimum 7-10 years in progressive marketing and brand strategy roles
- 5+ years of people leadership experience
Education Level
- Degree in Marketing, Communications or a related field
Salary/Compensations
- Expected Hiring Salary Range: $99,297.00 – $124,121.00
- Ability to progress to a maximum of $142,739.00
Benefits
- Comprehensive benefit package
- Flex benefit plan
- Tuition reimbursement
- Flexible work arrangements
- Pension plan
- Birth parent/parental top up
About the Company
- SickKids Foundation, with over 50 years of philanthropic impact in 2023, is Canada's largest charitable funder of child health research, learning and care, raising over $200 million last year.
- As a national charity, SickKids Foundation invests in national and international initiatives to benefit children in Canada and around the world.
- As the fundraising partner to The Hospital for Sick Children (SickKids), we are aligned in supporting Precision Child Health (PCH), the future of tailoring medicine to each child's unique traits so SickKids can diagnose faster, treat smarter, and predict better.
- We are driven by our core values of integrity, collaboration, excellence, innovation, and inclusion, with goals of delivering an unmatched donor experience, investing in our people and culture, driving innovative and sustainable fundraising, and leading in digital charity.
- We’re committed to attracting and retaining passionate individuals to help create a healthier future.
Equal Opportunity
- SickKids Foundation is committed to an inclusive culture by embedding equity, diversity and inclusion in everything we do.
- We aim to build awareness and skills in this area, both internally and with our partners.
- Our commitment extends to creating a safe, positive work environment.
- SickKids Foundation is committed to its people and the talents, capabilities, and perspectives they bring to our mission.
- We live that commitment by being open and accessible to all, by valuing and respecting every individual, and by equally supporting every employee.
- As an organization proud to have joined the BlackNorth Initiative’s CEO pledge, we uphold our commitment by inviting and encouraging individuals from diverse lived experiences from Black, Indigenous, communities of colour, people with disabilities, 2SLBTQIA+ community and all candidates who may contribute to the further diversification of the Foundation’s community.
- Candidates who require accommodation during the recruitment process should contact the Human Resources Department at: HR@sickkidsfoundation.com