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About the Role
As a Senior Planner at Zenith, you will be an important member of the Strategy team, driving measurable business outcomes by activating meaningful human insights. Your key skills will include deep analytical abilities, math proficiency, creativity, a solid understanding of consumer behavior, strong negotiation skills, and great attention to detail.
Responsibilities
- Gather and analyze marketing, industry, and human insights data to determine client advertising and media needs.
- Develop a firm understanding of marketing objectives, strategies, and the human-product/media relationship.
- Develop understanding of client business and competitive landscape.
- Assist in developing budget allocations across media for strategic and effective media plans.
- Present plans to the client brand group with assistance from senior media team members.
- Clearly communicate media objectives, strategies, and executional guidelines to execution teams.
- Work closely with agency partners.
- Maintain strong relationships with media suppliers and stay abreast of market conditions.
- Ensure campaign quality control and adherence to media plan objectives, including online campaigns.
- Utilize syndicated media, research, and other data resources.
- Take an active role in educating clients on the evolution of the media landscape.
- Actively participate in internal and external status meetings.
- Develop or assist with the development of POVs.
- Actively participate in the financial process, including data collection, input, and ensuring accurate monthly billing by the deadline.
Requirements
- Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred.
- +3 years in a Media Strategy role.
- Strong written and verbal communication and presentation skills.
- Demonstrated experience in negotiating.
- Able to work successfully within a team, handle high volume workload, and meet tight deadlines under pressure.
- Demonstrated critical thinking and problem-solving abilities.
- Strong analytical abilities & proficiency in math.
- Ability to effectively utilize media research and reporting resources.
- Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint.
Skills
- Analytical skills
- Math proficiency
- Creativity
- Understanding of consumer behavior
- Negotiation skills
- Attention to detail
- Written communication
- Verbal communication
- Presentation skills
- Critical thinking
- Problem-solving
- Media research
- MS Excel
- MS Word
- MS PowerPoint
Location
- Remote
Work Type
- Full-time
Experience Level
- Senior
- 3+ years
Education Level
- Bachelor's degree
Salary/Compensations
- $60k - $65k per year
Benefits
- 3 weeks minimum vacation
- Additional long weekend Publicis days
- Holiday closures
- Birthday off
- Free Headspace memberships
- Wellness credits
- Technology credits
- Market leading savings plan
- Market leading benefit and incentive programs
- Continuing opportunities for career growth
- Diverse work environment that respects and supports individual contributions and opinions
About the Company
- Zenith is the ROI Agency with over 6,000 specialists across 95 markets offering capabilities in Media, Data, Technology, Commerce and Content.
- Zenith is part of Publicis Media, the media arm of Publicis Groupe.
- Publicis Media Canada is Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth.
- Publicis Media has been transforming the way business is done, structuring investment practice around data and digital, and bringing strategy, data sciences, and research under one house.
Equal Opportunity
- We’re committed to building a diverse and inclusive workplace.
- Accommodations are available throughout the hiring process upon request.
- Zenith is an equal opportunity employer and we welcome and encourage applications from all interested parties.
- Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process.