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About the Role
As an individual contributor, the Social Data & Insights Manager owns the social data and listening function within the studio. You'll work across platforms and tools to extract, structure, and synthesise performance data into clear, actionable recommendations — giving creative, strategy, and account teams a reliable, evidence-based view of what's working and why. This role sits at the intersection of data, strategy, and creative.
Responsibilities
- Build and maintain social listening queries across platforms such as Talkwalker, Brandwatch, Sprout Social, and Sprinklr to track brand health, audience sentiment, and content trends.
- Analyse organic and paid social metrics to assess content and campaign performance across major platforms (Meta, TikTok, LinkedIn, X, YouTube).
- Craft clear, insight-led narratives from performance data that directly inform creative decisions and strategic recommendations.
- Develop and maintain weighted social metric frameworks using Microsoft Excel and Microsoft AI tools to surface meaningful, comparable performance signals.
- Synthesise data from multiple platforms into structured, accessible reports for internal teams and client stakeholders.
- Partner with creative, strategy, and account teams to integrate insights into campaign planning and content development.
- Monitor the competitive and cultural landscape using social listening to identify emerging audience behaviours and platform trends.
- Contribute to the ongoing evolution of the studio's data tools, reporting infrastructure, and measurement standards.
Requirements
- Proficiency with social listening and analytics platforms such as Talkwalker, Brandwatch, Sprout Social, or Sprinklr.
- Ability to build effective listening queries that surface relevant, high-quality data from social platforms.
- Solid understanding of organic and paid social metrics — what they measure, how they interact, and what they mean for creative performance.
- Experience crafting data-driven narratives that connect performance signals to clear creative and strategic conclusions.
- Confident working in Microsoft Excel, including building structured data models and weighted metric formulas; familiarity with Microsoft AI tools is a plus.
- Clear, structured communicator — able to translate complex data into accessible insights for non-technical audiences.
- Comfortable creating and leading client-facing presentations.
- Proficiency with Gen AI tools relevant to data analysis and insights workflows, with genuine curiosity about how AI can enhance data processing and pattern recognition.
- Experience building AI-assisted workflows for insight generation and content performance analysis.
- Ability to critically evaluate AI outputs and apply sound human judgement before sharing conclusions.
- Agentic mindset: a systematic approach to breaking complex data challenges into clear, manageable steps.
Skills
- Social listening platforms
- Analytics platforms
- Talkwalker
- Brandwatch
- Sprout Social
- Sprinklr
- Organic social metrics
- Paid social metrics
- Microsoft Excel
- Microsoft AI tools
- Gen AI tools
- Data analysis
- Insight generation
- Content performance analysis
- Communication
- Presentation skills
- Agentic thinking
Location
- New York
Work Type
- Full-time
Experience Level
- Mid-Senior
Salary/Compensations
- $102,000—$114,000 USD
About the Company
- Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands.
- We partner with over 300 clients in 40+ countries and counting.
- Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
- As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work.
- Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
- Our values shape everything we do: Be Ambitious to succeed, Be Imaginative to push the boundaries of what’s possible, Be Inspirational to do groundbreaking work, Be always learning and listening to understand, Be Results-focused to exceed expectations, Be actively pro-inclusive and anti-racist across our community, clients and creations.
- OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets.
- Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
Equal Opportunity
- Our recruitment process does not employ artificial intelligence. Candidate evaluation and selection are conducted without AI-supported screening or decision-making.
- OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected.
- All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.