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About the Role

We are seeking a Director of Partnerships & PR to develop creator relationships into a robust customer acquisition engine for Thesis and Stasis. You will lead a team of two, building on an established program to foster strategic partnerships, deepen creator relationships, and drive measurable business results through content and distribution. This role requires a blend of strategic leadership and hands-on execution, with a strong emphasis on AI fluency for enhancing work efficiency and quality.

Responsibilities

Set the creator partnerships strategy with customer acquisition and profitable growth as primary objectives.
Evolve the creator program into a portfolio of repeatable, high-return partnerships, including ambassadors, larger creator deals, and brand collaborations.
Identify and develop creators whose audiences, credibility, and content can acquire new customers.
Lead commercial negotiations, including compensation, deliverables, usage rights, exclusivity, and renewal terms.
Build activation plans that connect creator storytelling, organic distribution, paid amplification, and conversion.
Develop opportunities across social, YouTube, podcasts, and healthcare professional partnerships.
Own whitelisting and partnership ads end to end, including negotiating paid usage terms and managing handle access.
Own the partnerships budget and establish clear performance targets.
Strengthen creator-level reporting for decision-making on testing, renewal, expansion, and spend allocation.
Evaluate acquisition costs and returns using creator fees, media investment, activation costs, and delivery timing.
Design tests to establish incremental impact and translate findings into better partner selection, deal structures, and activation.
Communicate results clearly, including what worked, what didn’t, and next steps.
Maintain a reliable supply of creator creative into paid channels, using asset-level performance data to inform briefs.
Own PR and earned media strategy, building credibility and reaching relevant audiences.
Manage agency partners and develop relationships with journalists, editors, publishers, and voices in health and wellness.
Shape opportunities for product coverage, founder storytelling, expert commentary, and podcast appearances.
Set clear objectives for earned media and evaluate coverage quality and audience relevance.
Coordinate with Brand, Science, and Regulatory for accurate and consistent external communications.
Partner with Science and Regulatory to translate approved scientific information into creator briefs and partner materials.
Develop content and partnership opportunities with healthcare professionals and Scientific Advisory Board members.
Help creators and expert partners communicate product information clearly and compellingly.
Lead, coach, and develop two direct reports, providing clear priorities and performance expectations.
Stay close to execution by personally leading important relationships and negotiations.
Improve systems for partnerships from sourcing and negotiation through content delivery and renewal.
Partner closely with Growth and Creative to turn creator partnership content into effective advertising.
Build practical AI workflows for research, sourcing, briefing, analysis, reporting, and operational efficiency.

Requirements

Track record of scaling creator or influencer partnerships that delivered measurable customer acquisition for a consumer brand.
Experience owning budgets, negotiating deals, and making investment decisions based on performance.
Strong understanding of paid social, creator-led advertising, partnership ads, content usage rights, and organic distribution.
Analytical confidence to challenge ROI calculations and make clear recommendations.
Experience developing larger partnerships beyond one-off content transactions.
Experience leading PR or earned media programs and holding agency partners accountable.
People management experience and the ability to lead strategically while remaining hands-on.
Ability to work with Science, Regulatory, or subject-matter experts to translate complex information into clear, accurate partner content.
Demonstrated AI fluency, with examples of workflows built or improved.
Excellent communication, relationship management, and cross-functional leadership skills.
Experience in health and wellness, supplements, or healthcare professional partnerships is a plus.
AI fluency is essential.
Use AI thoughtfully and regularly to improve the speed, quality, and effectiveness of your work and your team’s.

Skills

Creator partnerships
PR
Earned media
Strategic partnerships
Relationship management
Commercial judgment
Negotiation
Activation
Scaling
Strategic leadership
Hands-on operation
AI fluency
Budget management
Performance analysis
Attribution modeling
Paid social
Creator-led advertising
Partnership ads
Content usage rights
Organic distribution
Team leadership
Cross-functional leadership
Communication

Location

Flatiron
New York, NY

Work Type

Hybrid

Experience Level

Director

Salary/Compensations

$175,000 - $200,000

Benefits

Competitive compensation
Generous equity package
Competitive Health, dental, and vision plans (100% covered premium plan for all 3)
HSA, FSA and pre-tax commuter benefits
Ancillary benefits through Talkspace, One Medical, Kindbody, Teladoc, Classpass
401k
Flexible PTO
Unlimited Thesis nootropics
Emphasis on promoting from within and personal development
Dog-friendly office

About the Company

Thesis is the world’s first customized nootropics company, offering brain supplements designed for individual cognitive enhancement.
The company has raised over $13M in venture capital and is recognized as the industry’s leading brand.
Thesis is driven by a mission to pioneer the nootropics industry and foster immense self-growth for its team members.