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About the Role
As a Paid Media Executive, you will execute and manage paid search (PPC) and paid social campaigns (Meta and TikTok). You will own the creative strategy for paid growth, shape creative strategy, write briefs, and liaise with the Influencer team and external partners to drive content. You will manage campaigns across Meta, TikTok, and Google, using performance data to plan and execute tests. Your work will be instrumental in hitting KPIs and growth targets, with the opportunity to shape paid ads strategy across one or more of the + Me brands.
Responsibilities
- Implement growth strategy through paid channels.
- Brief and shape creatives for paid channels.
- Use data (and AI) to improve results.
- Manage Google Ads, Meta, and TikTok paid activity.
- Own the creative strategy for paid channels, developing and testing angles, hooks, and messaging.
- Write creative briefs for Meta, TikTok, and Google.
- Manage channels from daily optimizations and account maintenance to monthly performance reporting.
- Build and own performance reporting for channels, campaigns, and tests using AI tools.
- Develop and execute testing across creative, messaging, landing pages, and offers.
- Liaise with influencer and UGC content creation agencies.
- Create small AI tools and automations for channel management, briefing, creative analysis, and reporting.
- Represent Skin + Me in advertising partner meetings.
- Work closely with account representatives to understand platform features, plan tests, and troubleshoot problems.
Requirements
- Ideally have 2 years of experience in a paid media role (in-house or agency).
- Hands-on experience running campaigns on Meta and Google Ads.
- Understanding of main performance drivers.
- Experience working in a data-driven, high-experimentation environment.
- Strong creative instinct for performance marketing.
- Experience writing creative briefs and/or working with design, copy, or content teams.
- Comfortable using AI tools for analysis, reporting, and building efficiency tools, or excited to learn.
- Able to analyze datasets (in Excel and with AI-assisted tools) to draw conclusions and insights.
- Self-starter with a hunger to learn and improve in a fast-paced environment.
- Curious, always asking questions and challenging how things are done.
- Strong communication skills with experience presenting results and learnings.
- Ability to work collaboratively and independently.
- Strong attention to detail.
- An interest in the skincare and health industry.
- Drive to keep up with market trends.
Skills
- Paid search (PPC)
- Paid social (Meta, TikTok)
- Creative strategy
- Performance data analysis
- AI tools
- Excel
- Communication
- Collaboration
Location
- Paddington HQ
- Remote
Work Type
- Hybrid
- 12-month fixed-term contract
Experience Level
- 2 years experience in a paid media role
Benefits
- 25 Days Holiday (+ Bank Holidays)
- Free Breakfast & Lunch
- Drinks and snacks available
- Hybrid working
- Healthcare cash plan
- Cycle to work schemes
- Highly discounted Skin + Me products for self and 10 friends/family
- Generous employee referral scheme
- Dog-friendly office
About the Company
- Skin + Me is a mission-driven start-up with a focus on improving skin health.
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- Me is the company behind Skin + Me, Hair + Me, and Renew + Me, aiming to build a category where clinical expertise, smart technology, and personalization are standard.
- Every brand built starts with a real problem and is rooted in science.