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About the Role
The Senior Manager, Global PR & Media Relations generates positive media coverage of San Francisco as a premier destination for meetings, events and leisure travel and San Francisco Travel as its official destination marketing organization. This role plays a key part in executing PR programs and driving media coverage that showcases San Francisco’s attractions, iconic sights, events, hotels, restaurants and more.
Responsibilities
- Proactively pitch media, respond to queries, follow up on editorial opportunities and research new media outlets.
- Coordinate group press trips and individual influencer and media visits.
- Cultivate and maintain relationships with influential print, digital and broadcast media and SF Travel members’ PR and marketing teams.
- Represent San Francisco Travel at international and domestic media events, missions and tradeshows and attend media dinners and events in San Francisco as needed.
- Write and distribute press materials, including press releases, customized pitches and media itineraries.
- Develop and implement PR campaigns.
- Coordinate with marketing team members to post PR content on social media channels and website.
- Assist with planning and organizing press events and media missions.
- Track, analyze and report on media coverage using San Francisco Travel’s third-party platforms and reporting standards.
- Manage Media Relations data, including building and maintaining contact databases, tracking assisted media and donated services, and running reports.
- Assist VP Global PR & Media Relations with budgeting, accounting and other administrative tasks.
- Other duties may be assigned.
Requirements
- Education and/or training equivalent to college graduate.
- Degree or experience in Journalism, Public Relations, Marketing or a related field a plus.
- 5+ years of PR/marketing communications experience, preferably within tourism and hospitality.
- Self-motivated with a proven track record of meeting deadlines, managing projects and securing editorial coverage.
- Excellent writing, editing and verbal communication skills.
- Talent for building and developing relationships internally and externally.
- Strong organizational skills and an excellent eye for detail.
- Knowledge of San Francisco and a passion for the Bay Area.
- Energetic, can-do attitude and love of learning and sharing new things.
- Possess a professional network that includes regional and/or national media, freelancers and influencers.
- Knowledge of the evolving media landscape and communications channels.
- Experience working in Salesforce, Asana and/or Muckrack a plus.
- Proficiency in Microsoft Office suite (Word, Excel, PowerPoint, Outlook).
- Must be able to maintain confidentiality.
- Strong organizational, interpersonal and computer skills necessary.
- Ability to communicate and work well with others in a professional office environment.
- Work week may occasionally exceed 37.5 hours.
- Must be available to periodically work evenings, weekends, and occasional holidays as needed.
- Must be able to travel domestically as required.
- Must be able to lift up to 25 pounds when supporting events or meeting set up.
- Operates computer and other office equipment.
Skills
- Public Relations
- Media Relations
- Marketing Communications
- Tourism
- Hospitality
- Writing
- Editing
- Verbal Communication
- Relationship Building
- Organizational Skills
- Attention to Detail
- Knowledge of San Francisco
- Media Landscape Knowledge
- Salesforce
- Asana
- Muckrack
- Microsoft Office Suite
- Interpersonal Skills
- Computer Skills
Location
- San Francisco
Work Type
- Onsite
- Full-time
Experience Level
- Senior
- 5+ years
Education Level
- College Graduate Equivalent
Salary/Compensations
- $110,000–$135,000 base compensation annually
- Additional opportunity for annual incentive compensation based on performance and organizational results.
About the Company
- San Francisco Travel is the official destination marketing organization for San Francisco.
- We are the go-to resource for all things San Francisco and tourism.