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About the Role
We are seeking a Founding Growth Marketer to help Base360 reach short-term rental operators and property management companies, converting attention into demo bookings, qualified leads, and customers. This is a hands-on, entrepreneurial role where you will work directly with the founder to experiment quickly and build our growth engine from the ground up.
Responsibilities
- Own a growth channel end to end or run across several, setting strategy, launching campaigns, and taking responsibility for results.
- Generate qualified leads and drive demo bookings through campaigns targeting short-term rental operators via paid ads, SEO, outbound, referrals, and industry partnerships.
- Understand customer operations, pain points, and software switching triggers.
- Run rapid experiments on hooks, audiences, funnels, and offers, scaling successful strategies.
- Utilize AI for research, copy, targeting, content production, and automation.
- Build and optimize funnels and landing pages for conversion from initial impression to paying customer.
- Collaborate with the founder on positioning and messaging to translate product capabilities into compelling value propositions.
- Track and analyze performance metrics including lead quality, conversion rates, acquisition costs, and pipeline contribution, explaining key insights.
Requirements
- Ability to learn quickly and pick up new skills across various growth channels.
- Determination to excel in growth marketing.
- Proficiency in using modern AI tools for testing, automation, and speed.
- Resourceful and self-directed approach to achieving goals without detailed instructions.
- Analytical skills with comfort in data, attribution, and action-oriented insights.
- Focus on commercial results, measuring success through qualified demand and customers.
- Hands-on experience with paid ads, SEO, outbound, content, lifecycle marketing, or partnerships is a plus.
- Experience in B2B SaaS, short-term rentals, hospitality technology, or marketing to property managers is a bonus.
Skills
- Growth Marketing
- Paid Ads
- SEO
- Outbound Marketing
- Content Marketing
- Partnership Marketing
- Lifecycle Marketing
- Funnel Optimization
- Landing Page Creation
- AI Tools
- Data Analysis
- Performance Tracking
- Positioning
- Messaging
Location
- Remote
Work Type
- Full-time
Experience Level
- Founding
Salary/Compensations
- Competitive salary and performance-based incentives
Benefits
- Opportunity to build and lead a growth team
- Ownership from day one
- Professional growth in a hands-on, entrepreneurial environment
About the Company
- Base360.ai is building the AI operating system for short-term rental businesses, aiming to automate operations, increase revenue, and help property managers scale.
- We are an early-stage company moving fast and looking for individuals to help build something significant from the ground up.