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About the Role

We are hiring an FTC B2B Influencer Marketing Lead, EMEA to build and scale OpenAI’s influencer marketing capability across knowledge workers (KW), business decision-makers (BDMs), and developer audiences. You will own the strategy and hands-on delivery across multiple European markets, with the UK, France, and Germany as the first priorities. This is a zero-to-one builder role as much as an ecosystem and operating-model role. You will create the capability from the ground up, defining the strategy, securing internal alignment, building the creator and agency network, establishing the operating model, and proving what works before scaling it.

Responsibilities

Own the EMEA B2B influencer marketing strategy across KW, BDM, and developer audiences, setting clear audience, market, channel, investment, and outcome priorities.
Build a credible bench of developer creators, technical educators, open-source voices, AI builders, and community leaders across Europe, and design programmes that genuinely help developers learn, evaluate, and build.
Develop differentiated creator plans for the UK, France, and Germany, balancing regional consistency with local language, culture, platform behaviour, regulation, and audience expectations.
Source, evaluate, and build durable relationships with creators who have genuine authority with our priority audiences. Own outreach, briefing, negotiation, contracting, content development, activation, and relationship management.
Design curated creator programmes and high-value experiences that deepen relationships over time.
Build an always-on creator portfolio alongside launch, event, and campaign activations, choosing the right mix of tutorials, product demonstrations, thought leadership, executive content, social posts, newsletters, podcasts, video, and community formats.
Work with existing influencer and marketing agencies to raise the quality and pace of delivery. Identify capability gaps and lead the selection, onboarding, and management of new specialist agencies.
Partner closely with our media agency to build paid amplification strategies for high-performing creator content.
Partner with our Performance Marketing and Growth teams to develop bespoke influencer content that drives measurable performance and business growth.
Operationalise the end-to-end influencer process across intake, creator discovery, due diligence, brand-safety review, scopes of work, contracting, approvals, disclosure and compliance, content calendars, asset management, localisation, paid rights, and post-campaign learning.
Set programme and campaign goals upfront. Build a measurement framework that connects creator activity to meaningful audience and business outcomes.
Define and report a balanced scorecard by audience and objective, including qualified reach, audience relevance, engagement quality, content completion and saves, traffic, product education, developer activation, adoption signals, and pipeline influence where measurement is appropriate.
Establish regular reporting and performance reviews with clear recommendations on which creators, formats, platforms, markets, and investments to scale, improve, or stop.
Manage budgets, agency scopes, creator fees, usage rights, and production investment, making disciplined trade-offs and improving efficiency over time.
Partner with Product Marketing, Developer Marketing and Relations, Comms, Creative, Legal, Privacy, Brand, Media, regional marketers, and GTM teams to ensure content is technically accurate, locally relevant, compliant, and useful to the audience.
Bring creator and community insight back into OpenAI, helping teams understand emerging voices, platform shifts, audience questions, content opportunities, and risks across the European influencer ecosystem.

Requirements

Have 8+ years of experience in influencer marketing, creator partnerships, B2B content, developer marketing, or an adjacent discipline, including substantial ownership of influencer programmes.
Are deeply plugged into the European creator economy and bring an existing network of relevant creators, agents, managers, platforms, and specialist agencies—particularly in technology, AI, SaaS, developer tools, or adjacent categories.
Have a proven track record of building influencer programmes for developer or highly technical audiences.
Have taken an influencer or creator programme from zero to one, moving from an ambiguous brief to a working strategy, partner ecosystem, operating model, measurement framework, and repeatable programme.
Have built curated creator programmes and experiences that develop long-term strategic partnerships.
Can also develop effective creator strategies for knowledge workers and business decision-makers, matching the creator, message, format, and platform to the audience and commercial objective.
Have operated across multiple European markets and understand how to adapt strategy and execution for the UK, France, and Germany.
Have directly managed agencies and creator partners, including selection, onboarding, briefing, negotiation, contracting, production, usage rights, paid amplification, and performance management.
Understand the mechanics and economics of organic and paid creator distribution, and can partner effectively with a media agency to turn strong content into scaled, measurable campaigns.
Are analytically strong and comfortable setting goals, designing measurement approaches, reading performance data, and making clear recommendations when attribution is imperfect.
Combine strong editorial and technical judgement with operational rigour.
Are both strategic and hands-on: comfortable setting the direction, building the system, finding the creator, improving the brief, resolving an approval issue, and getting the programme live.
Build trust quickly across creators, agencies, marketers, technical teams, and senior stakeholders, and communicate clearly when priorities, evidence, or trade-offs are contested.
Are energised by AI and motivated to help developers, businesses, and knowledge workers across Europe understand and adopt transformative technology responsibly.

Skills

Influencer marketing
Creator partnerships
B2B content
Developer marketing
European creator economy
Technology
AI
SaaS
Developer tools
Paid amplification strategies
Performance Marketing
Growth Marketing
Measurement framework
Data analysis
Editorial judgement
Technical judgement
Operational rigour
Strategic thinking
Hands-on execution
Stakeholder management
Communication

Location

London
Europe

Work Type

Fixed-term contract
Hybrid

Experience Level

8+ years of experience

About the Company

OpenAI is an AI research and deployment company committed to ensuring that artificial general intelligence (AGI) benefits all of humanity.
We push the boundaries of AI capabilities while prioritising safety, responsible use, and human needs.
Our mission requires a team that represents a diversity of perspectives, voices, and experiences.