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About the Role

The Business Development and Marketing Officer plays a strategic role in expanding the visibility, reach, and impact of Arts and Science Co-op (AS Co-op) programs across priority industry sectors. This role takes a planned and data-informed approach to Business Development, Employer Acquisition, and Business to Business (B2B) Marketing. The incumbent is responsible for driving awareness of our co-op programs and student talent through targeted outreach strategies, marketing campaigns, and high-impact engagement initiatives. By combining business development discipline with strong marketing execution, the Business Development and Marketing Officer strengthens our brand presence in key sectors and converts visibility into sustained employer partnerships.

Responsibilities

Building and strengthening relationships with employers and industry partners of strategic importance
Identifying, fostering and maintaining relationships with new employers and industry associations as well as existing industry and other professional bodies
Conducting detailed labour market analysis to inform program and partnership development
Conceptualizing, organizing and executing event activities (in collaboration with new and existing partners)
Developing component of program/project that supports collaboration and partnerships
Tracking the status of business development initiatives, activities and outcomes

Requirements

Bachelor's Degree or acceptable combination of equivalent experience
Minimum 5 years of progressive work experience in Business to Business (B2B) Sales or Employer Outreach and B2B marketing roles with demonstrated impact
Proven track record of driving measurable growth in a target-driven environment, including employer/customer acquisition, lead generation, and relationship expansion across new and existing market segments
Strong expertise in integrated marketing strategy and execution, including inbound marketing, value proposition and buyer persona design, campaign management, brand messaging, and demand generation
Demonstrated experience managing the full partnership and business development lifecycle, from market segmentation and prospecting to conversion, retention, and expansion, with clear performance tracking
Experience designing and executing multi-channel marketing initiatives, including email campaigns, digital outreach, events, webinars, and in-person engagement activities, with the ability to measure ROI and campaign effectiveness
Motivated through individual planning and target achievement, yet still thrives in a collaborative team-based environment
Applicants are expected to show evidence of a commitment to equity, diversity, inclusion, and the promotion of a respectful and collegial learning and working environment
Highly organized, performance-oriented, and comfortable operating in a fast-paced environment that requires both structured planning and agile execution

Skills

Diplomatic
Goal oriented
Organized
Problem solver
Resourceful

Location

University of Toronto Scarborough (UTSC)

Work Type

Hybrid

Experience Level

Minimum 5 years of progressive work experience

Education Level

Bachelor's Degree

Salary/Compensations

$81,312. with an annual step progression to a maximum of $103,986.

About the Company

The University of Toronto Scarborough is a place of energy, enthusiasm and passion. Our commitment to inclusive excellence attracts the brightest learners, scholars and employees from around the globe. Our success has been made possible by the opportunity given to us by our Indigenous hosts to operate on their territory, and we cherish our continuing partnerships with these communities. The University of Toronto Scarborough is an exciting campus with unlimited potential. Join us on our journey.
The University of Toronto Scarborough has been a leader in co-operative education and work integrated learning (WIL), for 50 years. Co-op and WIL give students an opportunity to apply skills learned in the classroom, and to expand their knowledge through related work experience. The Department of Arts and Science Co-op is responsible for preparing over 5,000 undergraduate students from 57 academic areas to compete for paid co-op work term opportunities. The department is also responsible for engaging industry partners who provide these work terms. A coordinated effort among the stakeholders of student, employer, and university co-op programming contribute to the development of well qualified graduates who are prepared to assume a productive role in society.
With a commitment to the equity, diversity and inclusion and the campus ‘Inclusive Excellence’ mission, the department works closely with academic departments and support services on campus and with employer and community partners to support students as they work to achieve their academic and co-op/integrated learning aspirations.

Equal Opportunity

This search aligns with the University’s commitment to strategically and proactively promote diversity among our community members (Statement on Equity, Diversity & Excellence). Recognizing that Black, Indigenous, and other Racialized communities have experienced inequities that have developed historically and are ongoing, we strongly welcome and encourage candidates from those communities to apply.
Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.