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About the Role
We are seeking a Sr. Manager, Social Strategy to lead the development of audience-centric social strategies that help brands earn relevance, build community, and drive business impact. You will bring expertise across social platforms, audience behavior, content strategy, and cultural intelligence to uncover opportunities for brands to show up in meaningful and authentic ways. This role is ideal for someone who understands that effective social strategy lives at the intersection of consumer insights, brand values, platform dynamics, and culture.
Responsibilities
- Act as the primary strategic client lead, driving client relationship growth and presenting high-impact decks directly to Director, VP, and executive-level client stakeholders.
- Develop social-first strategic frameworks grounded in audience insights, cultural relevance, and brand positioning.
- Define how brands can authentically participate in conversations, communities, and moments that matter, establishing a clear role for social in driving audience engagement and brand growth.
- Identify audience motivations, behaviors, and unmet needs to develop platform-specific content strategies.
- Define audience segments, content pillars, engagement approaches, and creator opportunities that build relevance and foster ongoing community participation.
- Synthesize social listening, consumer research, performance data, and emerging cultural trends to uncover actionable opportunities for brands.
- Translate insights into strategic recommendations that strengthen audience connection, cultural resonance, and market differentiation.
- Distill raw data, research, and channel mechanics into executive-ready narratives and actionable business recommendations.
- Establish social KPIs and measurement frameworks that evaluate channel performance and quantify social's contribution to broader marketing and business outcomes.
- Develop and present performance reporting that translates data into compelling narratives, actionable insights, and strategic recommendations.
- Bring a strong understanding of paid media and related digital marketing channels to develop more effective social strategies and recommendations.
- Partner seamlessly with cross-functional teams and contribute to adjacent planning and activation efforts as needed, while serving as the primary strategic lead for social.
- Serve as a day-to-day strategic advisor to clients, facilitating workshops and guiding discussions around audience behavior, platform evolution, content strategy, cultural trends, and social innovation.
Requirements
- 5-7+ years of progressive strategy experience in an agency environment, with proven ownership of enterprise client accounts.
- Proven track record of developing connected strategies that integrate paid/organic social, CRM/email, performance media, content, and web experiences.
- Deep hands-on knowledge of paid and organic social platforms (Meta, LinkedIn, TikTok, YouTube, Reddit, etc.) alongside a strong understanding of how social drives and feeds broader customer journeys.
- Experience building integrated measurement frameworks, working with social listening tools, and leveraging audience intelligence to inform strategy.
- Advanced capability in PowerPoint/Slides for crafting executive-level strategic decks.
Skills
- Social listening & intelligence platforms (e.g., Brandwatch, Meltwater, Sprinklr, NetBase)
- Audience segmentation frameworks
- Paid media ad platforms
- CRM/lifecycle integration
- Creator/influencer ecosystems
- Performance reporting
- KPI dashboard development
- Multi-touch attribution concepts
- Campaign optimization
Location
- NYC
Work Type
- Hybrid
Experience Level
- Sr. Manager
Salary/Compensations
- $88,000 - $112,000
About the Company
- We drive intelligent growth for ambitious businesses and leading brands.
- Customer understanding is more potent and drives greater value when insights go to work directly within marketing and experience priorities.
- Material clients make smarter growth choices because they can see clearly how and when to take the shots that count.
- Together, we connect consumer intelligence with customer demand generation to build lasting, profitable relationships.
- Material is a global company and we work with best-of-class brands worldwide.
- We also create and launch new brands and products, putting innovation and value creation at the center of our practice.
- Our clients are at the top of their class, across industry sectors from technology to retail, transportation, finance and healthcare.
- Material employees join a peer group of exceptionally talented colleagues across the company, the country, and even the world.
- We develop capabilities, craft and leading-edge market offerings across seven global practices including strategy and insights, design, data & analytics, technology and tracking.
- Our engagement management team makes it all hum for clients.
- A community focused on learning and making an impact.
- Material is an outcomes focused company.
- We create experiences that matter, create new value and make a difference in people's lives.
Equal Opportunity
- All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.