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About the Role

EQ Bank is building a creative engine inside the business with the taste, speed and ambition of a modern brand studio. As Creative Director / Head of Internal Agency, you will set the creative standard for how EQ Bank shows up every day across all channels. The ambition is to make EQ Bank’s everyday creative output feel as considered and distinctive as its biggest brand moments. You will lead the ideas, craft, people and operating rhythm that turn business priorities into work people actually notice, understand and want to engage with.

Responsibilities

Set the creative vision, taste level and quality bar for EQ Bank’s Internal Agency & Media Studio, ensuring the work feels distinctive, useful and worthy of a modern challenger brand.
Lead concept development, art direction, copy direction and design direction across product marketing, owned channels, social, editorial, presentations, partner materials and internal brand moments.
Turn business, product and brand priorities into sharp briefs, creative territories, messaging systems, visual directions and content ideas the team can bring to life.
Review, direct and approve major internal studio work before it moves to senior stakeholders or public-facing channels, raising the bar on both idea and execution, and provide clear creative input on agency-led work where internal channels, product storytelling or brand systems are affected.
Build EQ Bank’s owned media and editorial engine so the brand has an always-on voice that is useful, distinctive and relevant beyond major campaign moments.
Create and evolve reusable creative systems, content formats, presentation approaches and product storytelling assets that help the brand show up with greater consistency and more personality.
Build the studio operating model so great work can happen at speed: clear intake, smart prioritization, strong briefs, useful reviews, practical approvals, organized assets and repeatable production practices.
Determine what internal stakeholder work should be handled by the studio and what should be assigned to freelancers, production partners or specialist vendors.
Partner with Brand Strategy & Governance to ensure creative work is strategically sharp, on brand, accessible, compliant and easy for teams to use.
Partner closely with EQ Bank’s external creative, media and production agencies to understand campaign platforms, extend them into owned and internal channels, maintain creative consistency and determine when work should be handled internally versus externally.
Partner with Product Marketing, Growth, Partnerships, HR, Communications, UX, Customer Experience and Campaign, Culture & Sponsorship Activation to support product launches, internal initiatives, partner programs, sponsorship support and customer-facing content needs.
Present creative work clearly to senior stakeholders, explain the thinking behind recommendations and defend the work without losing collaboration or momentum.
Build a creative culture inside the studio: one where people understand the standard, get useful feedback, feel ownership of the work and keep pushing for clearer, sharper, more effective ideas.

Requirements

University degree or college diploma in design, advertising, communications, marketing, media, journalism or a related field is required.
Minimum 10 years of progressive experience in in-house creative leadership, brand-side creative, product marketing creative, content/media, design studio, editorial, agency creative or integrated marketing support roles.
Minimum 4 years of experience leading creative teams, freelancers, production partners or specialist vendors; people management experience is preferred.
Strong portfolio demonstrating conceptual leadership, craft judgment, creative problem solving and the ability to direct and elevate work across a team. The portfolio should show distinctive work across digital, social, editorial, motion, presentation, product marketing or content channels, with evidence of how the work supported brand or business outcomes.
Advanced knowledge of brand identity, design systems, copywriting, art direction, creative strategy, content strategy, editorial, social, product marketing creative, presentation design and production workflows.
Working knowledge of creative operations, including intake, prioritization, resource planning, workflow design, asset management, quality assurance, vendor coordination and stakeholder service models.
Working knowledge of fintech, financial services, product marketing, lifestyle, retail, technology, media, accessibility or regulated marketing environments is an asset.
Experience partnering with external creative agencies, production partners or media teams, with the judgment to know when to build internally, adapt existing work or bring in specialist external support.
Complex communication skills, including giving specific creative direction, providing constructive feedback, presenting and defending creative work, influencing senior stakeholders and aligning cross-functional teams.
Strong creative judgment, taste, coaching ability, prioritization, production discipline, operational thinking and comfort building an in-house creative capability with challenger-bank ambition in a fast-moving environment.

Skills

Conceptual leadership
Craft judgment
Creative problem solving
Brand identity
Design systems
Copywriting
Art direction
Creative strategy
Content strategy
Editorial
Social media
Product marketing creative
Presentation design
Production workflows
Creative operations
Intake management
Prioritization
Resource planning
Workflow design
Asset management
Quality assurance
Vendor coordination
Stakeholder service models
Fintech
Financial services
Product marketing
Lifestyle
Retail
Technology
Media
Accessibility
Regulated marketing
External agency partnership
Communication
Creative direction
Constructive feedback
Presentation
Defending creative work
Influencing senior stakeholders
Aligning cross-functional teams
Creative judgment
Taste
Coaching
Prioritization
Production discipline
Operational thinking
In-house creative capability building

Location

Toronto, ON

Work Type

Hybrid

Experience Level

10+ years of progressive experience
4+ years of experience leading creative teams

Education Level

University degree or college diploma in design, advertising, communications, marketing, media, journalism or a related field

Benefits

Competitive discretionary bonus
Market leading RRSP match program
Medical, dental, vision, life, and disability benefits
Employee Share Purchase Plan
Maternity/Parental top-up
Generous vacation policy and personal days
Virtual events
Professional development and comprehensive Career Development program

About the Company

At EQ, we're remaking banking so every Canadian gets ahead, every day. Serving nearly 4 million Canadians from coast to coast, we offer a wide variety of financial services from banking and lending, to trust and credit union solutions.
We've been at this since 1970, challenging the conventions of traditional banking with smarter, faster, and more connected financial experiences.
EQB Inc. (TSX: EQB) is the parent company of Equitable Bank, the country's seventh-largest Schedule I bank by assets, which operates EQ Bank, Canada's Challenger Bank™. EQB Inc. serves nearly 4 million Canadians and manages approximately $150 billion in combined assets under management and administration.

Equal Opportunity

EQ is committed to building an inclusive, accessible environment where every employee feels valued, respected, and supported. We believe our organization is stronger — and our people thrive — when we honour and celebrate diverse experiences, identities, and perspectives. We’re equally committed to supporting your growth, both professionally and personally.
We provide a barrier‑free recruitment process and work environment. If you require accommodations at any stage, we will work with you to ensure you can bring your best self to the process and beyond.
As part of our recruitment process, EQ uses AI to help screen, assess, and/or select applicants for this position. All AI-enabled outputs are reviewed and validated by our talent team.
All candidates considered for hire must successfully complete a criminal background check and credit check.
While we appreciate every application, an EQ recruiter will contact only those whose skills and experience most closely match the requirements of the role.