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About the Role

As London Singles Producer, you will curate, produce, and promote Sofar's singles events from end to end. This role involves setting the vision, shaping the guest experience, booking artists and venues, and ensuring sold-out shows. You will build your own audience and promotional channels, focusing on attracting a balanced room, particularly men, and designing events where guests can connect naturally.

Responsibilities

Own and grow Sofar Singles in London
Build a vision for London's singles programming, covering monthly show volume, neighborhoods, themes and formats
Take full ownership of ticket sales and profitability for every show
Build and run your own promotional engine
Create and grow independent channels to sell tickets, such as dedicated social media accounts, community groups, mailing lists and WhatsApp/Telegram communities
Run self-directed marketing, including content creation, influencer and creator collaborations, paid social, guerrilla and street-level activations, and word of mouth
Identify key audience segments across London and reach each one with the right message, channel and event format
Build co-promotion partnerships with community organisations, collectives, clubs, brands and local networks
Deliver consistent gender balance, with a focus on attracting men
Design and run a dedicated strategy to reliably bring men to every event, and track its results month to month
Build partnerships with communities and spaces where single men already spend their time
Develop messaging and creative that appeal to men
Use referral and bring-a-friend schemes, ticket release strategies and targeted campaigns to manage the gender mix
Monitor ratios in real time and adjust promotion before the event
Curate nights where people actually connect
Design event flow, activities and icebreakers that help guests meet and connect naturally
Use your knowledge of London's dating and social scene to choose venues, programming and atmospheres that feel welcoming
Lead curation and booking with a high-quality, diverse mix of artists and venues
Own the quality of every event, making each night feel special, engaging and rooted in hospitality
Collaborate with the Sofar London team to align on event cadence, neighborhoods and audience development
Share learnings with the Global Communities team and help shape Sofar's singles initiatives more broadly
Build relationships with local businesses to drive sponsorships and private event activations

Requirements

1–3+ years of experience in event production, promotion, nightlife, live event curation, community building, social media marketing, sales or partnerships
Experience with singles mixers, speed dating or connection-driven events is a strong plus
Already have an audience or network you can activate, such as a following, a community, a promoter network or strong partnerships
Know how to build more from scratch
Proven track record of selling tickets through your own channels
Organised, attended or taken part in singles events
Strong instinct for which activities, environments and icebreakers feel natural and which feel forced
Concrete, tested ideas for attracting men and keeping rooms balanced
Deeply tapped into London's social and dating culture
Segment audiences thoughtfully
Frequent event-goer who naturally scouts venues, formats and partners
Approach this work holistically, not just through a music lens
Comfortable putting yourself out there to make others feel at ease and create a genuinely welcoming atmosphere
Adaptable, reflective and feedback-driven
Commercially minded and data-driven
Confident pitching event concepts and partnership ideas
Experience securing sponsorships or marketing activations is ideal
Professionalism, ownership and hospitality in every interaction
Highly organised, a clear communicator
Thrive working independently while staying connected with the wider Sofar team

Skills

Event production
Promotion
Nightlife
Live event curation
Community building
Social media marketing
Sales
Partnerships
Audience building
Promotional channel development
Ticket sales
Marketing
Content creation
Influencer and creator collaborations
Paid social
Guerrilla marketing
Street-level activations
Word of mouth marketing
Audience segmentation
Partnership building
Gender balance strategy
Messaging and creative development
Referral schemes
Bring-a-friend schemes
Ticket release strategies
Targeted campaigns
Event flow design
Activity design
Icebreaker design
Venue curation
Artist booking
Atmosphere creation
Hospitality
Sponsorship acquisition
Data analysis
Communication
Independent work

Location

London

Work Type

Freelance
Flexible schedule
Evenings
Weekends

Experience Level

1-3+ years

Salary/Compensations

£100 - £2,500 a month (profit share from events)

About the Company

Sofar Sounds is a global community that connects artists and audiences through unique and intimate experiences.
Sofar shows transform everyday spaces – from living rooms and rooftops, to boutiques and museums – into captivating venues for intimate gigs, creating inclusive experiences that bring people closer together.
Founded in London in 2009, Sofar creates space where music and arts matter in 400 cities around the world.
Our global team is distributed across the US and UK, and is backed by some of the best-known consumer industry investors, including Union Square Ventures, Battery Ventures, and Octopus.

Equal Opportunity

We're committed to building a culture of belonging and a diverse team with a range of lived experiences, perspectives and skills.