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About the Role
The Growth Marketing Manager will lead targeted, data-driven subscriber acquisition initiatives by identifying high-value audience segments and developing personalized, multi-channel marketing campaigns. This role owns the end-to-end lifecycle of targeted campaigns, focusing on email and CRM marketing, and collaborates with various teams to drive subscription growth.
Responsibilities
- Develop audience acquisition strategies by identifying and prioritizing high-potential audience segments using behavioral and demographic data.
- Partner with analytics, data, and engagement teams to build, refine, and optimize target audience cohorts.
- Plan and execute targeted acquisition campaigns across multiple channels, including email and onsite personalization initiatives.
- Collaborate with cross-functional teams to support app-based, offsite, and other targeted marketing campaigns while ensuring consistent messaging and brand alignment.
- Own the email acquisition and nurture strategy, including audience segmentation, campaign design, and performance optimization.
- Design and execute personalized email campaigns to increase subscriber acquisition and conversion rates.
- Optimize email performance through testing and refinement of messaging, creative, audience segmentation, timing, and frequency.
- Work closely with engagement teams to develop customer journeys that support onboarding, engagement, nurturing, and conversion objectives.
- Manage campaign operations, including campaign calendars, quality assurance, timelines, deployment, and execution.
- Track campaign performance, conduct A/B testing, analyze results, and deliver insights and recommendations to improve acquisition efficiency and conversion rates.
- Collaborate with analytics teams on reporting, attribution, forecasting, and performance measurement.
Requirements
- Minimum 4 years of relevant experience in growth marketing, lifecycle marketing, CRM marketing, digital marketing, or a related field.
- Strong marketing management knowledge with a solid understanding of digital media and subscription or membership marketing.
- Demonstrated expertise in email and CRM marketing.
- Experience with audience segmentation, personalization, and targeted marketing strategies.
- Strong understanding of customer acquisition, conversion, and purchase funnels.
- Data-driven mindset with the ability to interpret performance metrics and turn complex data into actionable insights.
- Experience managing campaigns across multiple channels and executing marketing campaigns from strategy through implementation.
- Strong analytical and problem-solving skills.
- Experience using analytics and reporting tools such as Amplitude, Tableau, and Microsoft Office applications.
- Excellent communication and collaboration skills with the ability to work effectively across cross-functional teams and external partners.
- Knowledge and understanding of the Canadian content landscape, particularly news and media.
Skills
- Growth marketing
- Lifecycle marketing
- CRM marketing
- Digital marketing
- Email marketing
- Audience segmentation
- Personalization
- Targeted marketing
- Customer acquisition
- Conversion funnels
- Purchase funnels
- Data analysis
- A/B testing
- Amplitude
- Tableau
- Microsoft Office
Location
- Toronto
Work Type
- Hybrid
Experience Level
- 4+ years of relevant experience
Education Level
- Undergraduate degree in Business, Marketing, Economics, or a related discipline (Preferred)
Salary/Compensations
- $86,000 - $96,000 per year
Benefits
- Competitive compensation
- Hybrid work environment
- Generous vacation
- Flexible work arrangements
- Parental leave top-up
- Competitive health and dental benefits
- Defined Benefit pension plan
- Annual wellness subsidy
- On-site chiropractor
- On-site registered massage therapist
- Employee and family assistance program
- Free digital subscription to globeandmail.com
- 40% off other Globe products
- Education assistance for external training courses
About the Company
- The Globe and Mail is a national icon and one of Canada's most recognized media brands, trusted for high-caliber journalism, data visualization, design, and creative storytelling.
- Committed to fostering diversity and inclusivity, reflecting all Canadians in stories and workforce composition.
- Proud partners with organizations like Indigenous Works, Pride at Work, the Canadian Centre for Diversity and Inclusion, and a signatory of the BlackNorth Initiative.
- Invests in employee growth through training and mentorship.
- Dedicated to making a positive difference in Canada.
Equal Opportunity
- The Globe and Mail is committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected and supported.
- Welcomes and encourages applications from individuals from all groups, regardless of race, ethnicity, culture, gender, sexual orientation, religion, socio-economic status, age, and physical ability.
- Tracks the proportion of staff in the four Employment Equity categories (Women, Aboriginal Peoples, Persons with Disabilities, and Members of Visible Minorities).
- Offers accommodation for applicants with disabilities as part of its recruitment process.