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About the Role

As the Analytics Manager for DTC, you'll build and drive reporting and diagnostic analytics that advance our strategy, turning analysis into a clear point of view. You will design and report on DTC KPIs and analyses spanning the entire user journey, from acquisition through conversion, post-purchase engagement and retention, subscriptions, distribution, and site experimentation. Stakeholders should leave with recommendations, not just data, by connecting data sources, business priorities, and customer signals.

Responsibilities

Synthesize data to provide the DTC team with brand-level insights on business health and clear recommendations.
Leverage the BI tool Omni to build, maintain, and own dashboards for quick interpretation and action.
Become an expert on existing DTC reporting and drive improvements.
Plan, design, and implement reports highlighting key performance indicators.
Enhance the A/B testing reporting suite.
Track new feature launches and manage their performance reporting.
Work closely with DTC teams to drive business value.
Gain a strong understanding of data problems and use the Analytics toolkit to find solutions.
Drive deep analysis of key drivers to surface hypotheses for action.
Act as a trusted voice and thought leader for supported brands, bringing a well-reasoned point of view.
Enable stakeholders and leaders to become sharper and smarter on data and business through collaboration.
Help define how performance is measured and reported on ecommerce across key KPIs, set up dashboarding capability, and track/share business performance.
Identify analytics pain points and inefficiencies, and develop new tools and automated processes.
Act as a data evangelist and sparring partner across the organization, sharing best practices and challenging the status quo.
Utilize AI tools to accelerate analysis and help others build fluency.

Requirements

5+ years in data analytics or a similarly analytical field, using data to drive decision-making and narrative development in a fast-moving, cross-functional environment.
Strong understanding of the role analytics plays in a cross-disciplinary digital product development lifecycle.
Fluent in SQL (Python or R a plus), with the ability to query, manipulate, and analyze data end-to-end.
Hands-on experience building and maintaining dashboards and models in a modern BI platform (experience with Looker, Tableau, or Power BI is an enabler).
Experience using AI tools to speed up analysis and helping others build fluency.
Ability to connect dots across data sources, business priorities, and customer signal, with a focus on high-impact problems.
Ability to provide recommendations and a point of view, not just analysis plans.
Ability to explain complex ideas simply and challenge senior stakeholders.
Thrive on direct, honest, and supportive communication and feedback.
Infectiously optimistic and curious, embracing new challenges.

Skills

SQL
Python
R
BI Tool Fluency
Omni
Looker
Tableau
Power BI
AI tools
Data analysis
Reporting
Diagnostic analytics
KPI definition
User journey analysis
A/B testing
Business acumen
Storytelling
Consumer empathy
Technical toolkit
Data visualization
Automation

Location

SoHo

Work Type

In-office Tuesday, Wednesday, and Thursday
Hybrid

Experience Level

5+ years

Salary/Compensations

$132,000-$150,000

Benefits

Medical, dental, and vision coverage
401k match
Equity in Mammoth Brands
Flexible time off and working hours
L&D stipend
Sabbatical program (4 weeks after 5 years, 6 weeks after 10 years, 8 weeks after 15 years)
Paid parental leave (20 weeks for birth, 16 weeks for other paths)
IRL and virtual events
Free products from family of brands
Bagels on Wednesdays
Lunch on Thursdays
Stocked kitchens with snacks, coffee, and drinks

About the Company

Mammoth Brands (formerly Harry’s Inc.) is a modern CPG company behind brands Harry’s, Flamingo, Lume, Mando, and Coterie.
Building a new model for brands, founders, and talent to solve unmet needs, improve lives, and challenge the status quo.
Mission: Create Things People Like More.
Started in 2013 with Harry's, prioritizing online-first and direct customer relationships.
Grew into a platform to help other brands grow and scale.
A growing portfolio of brands and the largest CPG company built in the last 20 years.
Maintains a small, scrappy, entrepreneurial culture.
Committed to making a positive impact, donating over $20 million through nonprofit partners.
Encourages curiosity about AI and experimentation with it.
Prioritizes providing tools, training, and space for team members to build AI fluency.

Equal Opportunity

Mammoth Brands is committed to bringing together individuals from different backgrounds and perspectives.
Strives to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.
Mammoth Brands is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals.
Recruits, hires and promotes into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws.
Commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.
Respects the laws enforced by the EEOC and is dedicated to going above and beyond in fostering diversity across the company.
Will manage and submit all necessary legal filings for visa sponsorship in collaboration with immigration counsel.