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About the Role
This position provides data analysis and decision support for corporate strategic planning, market entry, store network development, major investments, new businesses, enterprise systems, and resource allocation. The role involves researching industry trends, competitors, and consumers to identify growth opportunities and risks, developing business models and scenario analyses to aid executive decision-making, and ensuring the accuracy and timeliness of analytical materials.
Responsibilities
- Continuously research industry trends in U.S. chain retail, Asian lifestyle consumption, beauty, snacks, collectibles, household goods, private label, OEM, e-commerce, and supply chain.
- Build a database of major competitor brands and track store count, market footprint, store formats, size, merchandise mix, price bands, brand positioning, promotions, membership programs, and expansion activities.
- Identify industry changes, competitive entry, business-model shifts, and potential substitution risks, and produce periodic analyses.
- Conduct special studies on significant competitive events and assess their impact on TESO stores, merchandise, brand, and expansion strategy.
- Partner with Marketing, Operations, Merchanditiong, and Data teams to study consumer segmentation, purchasing behavior, brand awareness, consumer needs, and repeat-purchase drivers.
- Analyze differences in sales, category mix, average transaction value, and consumer preferences across cities, regions, store types, and customer segments.
- Research demographics, spending power, student, tourism, office, residential, and trade-area characteristics to support market-entry and store-format planning.
- Integrate surveys, interviews, store feedback, membership data, social trends, and external research to develop consumer insights.
- Support the CSO in building the corporate strategic metric tree and management strategic dashboard, translating the company’s 3–5 year strategy into annual and quarterly metrics.
- Integrate strategic data across sales, profit, cash, store openings, merchandise, inventory, supply chain, organization, systems, and new businesses.
- Analyze gaps between targets and actual results and identify trends, structural issues, primary causes, and potential impacts.
- Prepare data, charts, analytical conclusions, and decision items for quarterly strategic business reviews.
- Support development of the U.S. store network plan by analyzing target regions, city clusters, market capacity, management span, and entry sequencing.
- Build city and market scoring models using demographics, customer segments, rent, competition, supply chain, talent, regional management capability, and existing store performance.
- Analyze the suitability of different store formats, sizes, category mixes, and investment models across markets.
- Analyze store density, spacing, potential sales cannibalization, warehouse/distribution radius, and regional economies of scale.
- Conduct 6-, 12-, and 24-month post-opening reviews for new markets and store cohorts, comparing original forecasts with actual results.
- Develop business cases for new stores, warehousing, systems, OEM, private label, e-commerce, wholesale, new businesses, and strategic partnership projects.
- Define market size, key assumptions, investment amount, revenue sources, cost structure, gross margin, break-even point, payback period, organizational capabilities, and major risks.
- Build base, upside, cautious, and stress scenarios and analyze how changes in key variables affect project outcomes.
- Partner with the CFO and Finance to validate financial definitions, budgets, cash, and return models.
- Compare alternative options for major projects, clearly identifying benefits, risks, resource requirements, and exit conditions for each option.
- After implementation, conduct post-investment or post-project reviews against the original business case to analyze forecast variance and realized value.
- Research growth opportunities in new regions, new store formats, e-commerce, omnichannel, wholesale, private label, OEM platforms, and other areas.
- Assess candidate opportunities based on market size, consumer demand, competitive landscape, business model, and company capabilities.
- Support pilot design by defining test scope, target metrics, budget, timeline, owner, and exit criteria.
- Continuously track pilot data to determine whether conditions support scaling, optimization, continued observation, or termination.
- Prepare analytical materials for strategic planning, major projects, market entry, and resource allocation based on the needs of the CEO, CSO, and management.
- Provide industry, competition, growth, store network, and strategic project analysis for Board and investor materials.
- Ensure consistency in data, definitions, and strategic logic used by management, the Board, and investors.
- Translate complex data into clear conclusions, key judgments, option comparisons, and action recommendations.
- Build and maintain analytical databases covering industry, competition, markets, store networks, consumers, and strategic projects.
- Standardize templates for business cases, city scoring, scenario analysis, strategic dashboards, and post-project evaluations.
- Regularly review model formulas, links, data versions, assumptions, and cited sources to prevent use of incorrect versions.
- Establish review mechanisms for important analytical models; materials for major decisions should generally undergo a second-person review.
Requirements
- Demonstrated ability to independently complete complex analyses, business models, and management decision-support materials.
- Experience in chain retail, consumer goods, multi-store companies, commercial real estate, or new-business analysis preferred.
- Proficiency in Excel, PowerPoint, and BI tools.
- Strong ability to research source materials, write, and communicate verbally in both English and Chinese.
Skills
- Industry research
- Consumer analysis
- Competitive analysis
- Business modeling
- Financial fundamentals
- Scenario analysis
- Market entry
- Store-network analysis
- Strategic performance analysis
- SQL
- Power BI
- Tableau
- Mapping
- Demographic-data analysis
- Logical analysis
- Business acumen
- Data accuracy
- Independent research
- Structured communication
- Critical thinking
- Confidentiality
- Results orientation
Location
- On-Site
Work Type
- Full-Time
Experience Level
- 2-4 years of experience in corporate strategy, consulting, investment analysis, business analysis, retail analysis, or related fields
Education Level
- Bachelor’s degree or above; majors in strategic management, economics, finance, statistics, business analytics, market research, information systems, or related fields preferred.
Salary/Compensations
- $72,000-$80,000 per year
Benefits
- 401(k) & 401(k) matching
- Paid Sick Leave
- Employee discount
- Health insurance
- Paid Time Off
- Quarterly Performance Bonus