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About the Role
As Director, Marketing Channel Strategy & Operations, you will own the end-to-end campaign operations process, focusing on accelerating operational excellence across marketing channels. This role combines strategy, cross-functional transformation, and systems/operational enablement to improve speed to market, quality, and control outcomes. You will evolve channel operating models, governance, and performance routines, enabling teams to execute consistently at scale. This function will lead a team of project managers supporting digital channel delivery across agile marketing squads.
Responsibilities
- Lead cross-functional transformation to redesign campaign delivery processes and tooling, improving scale, cycle time, and quality across marketing channels.
- Define the vision for future state campaign process, and oversee cross-functional projects to enhance speed to market and flawless cross-channel execution of campaigns.
- Manage and maintain source of truth for E2E campaign process workflow mapping and documentation.
- Implement training and change management programs and resources to standardize and scale best practices across squads and channel COEs.
- Define feedback loop process in campaign cycle, identify recurring bottlenecks and failure points, implement root-cause fixes, and measure impact through clear operational KPIs.
- Lead the Issues Management Task Force for marketing channels, managing communications and resolution of campaign-related issues, driving root-cause resolution, control improvements, and sustained operational performance.
- Elevate project management functional expertise, leading a team of digital channel delivery experts.
- Lead and influence cross-functional teams to improve marketing operating performance.
- Represent and drive cross-functional executive-sponsored initiatives by aligning stakeholders on scope, trade-offs, and decisions.
- Establish clear milestones and ensure accountable delivery of outcomes.
- Support wider transformational roadmaps through process enablement and effective project management support.
- Define and run governance frameworks for marketing channels to enable scalable and compliant execution.
- Own marketing issues and risk management routines to protect customers and keep the bank safe.
- Translate business and marketing strategy into actionable operating plans, frameworks, and governance.
- Build and evolve channel operating models, playbooks, and enablement to support sustainable transformation and growth.
- Establish best practices and performance standards across centres of excellence, including supporting operational reporting & insights for executive leadership.
Requirements
- 8+ years of experience in process governance or operations, marketing or channel operations, digital marketing, and/or enterprise operations roles.
- Demonstrated strength in program/project management (Agile and/or waterfall), including building governance, plans, issue logs, and executive-ready status reporting.
- Strong strategic, analytical, and problem-solving skills, including defining operational KPIs and using data to prioritize and drive decisions.
- Excellent executive presence, communication, and stakeholder management skills, with the ability to influence without authority across senior partners.
- Experience with people and practice leadership, including coaching and developing talent; prior direct people management experience is required.
- Comfort leading through ambiguity in a fast-paced, evolving environment, with a continuous improvement and control-minded approach.
- Experience designing and improving end-to-end processes, ideally across multiple channels.
- Working knowledge of risk, controls, and compliance in marketing, including experience running issue remediation and governance routines.
- Strong AI acumen and leveraging AI capabilities to optimize workflows is an asset.
- Preferred: Experience with MarTech and workflow tools (e.g., campaign management, email/service providers, CRM, tagging, DAM, work management tools) and driving automation/standardization.
Skills
- Process optimization
- Galvanizing change
- Campaign operational excellence
- Continuous optimization
- Agile
- Waterfall
- Program/project management
- Governance
- Issue logs
- Executive-ready status reporting
- Strategic thinking
- Analytical skills
- Problem-solving
- Operational KPIs
- Data-driven decision making
- Executive presence
- Communication
- Stakeholder management
- Influencing without authority
- People leadership
- Coaching
- Talent development
- Direct people management
- Leading through ambiguity
- Continuous improvement
- Control-minded approach
- End-to-end process design and improvement
- Risk management
- Controls
- Compliance in marketing
- Issue remediation
- Governance routines
- AI acumen
- MarTech
- Workflow tools
- Automation
- Standardization
Location
- Canada : Ontario : Toronto
Work Type
- Full-time
Experience Level
- 8+ years of experience
Benefits
- Rewarding career path with diverse opportunities for professional development.
- A culture that promotes teamwork and cross-functional collaboration to achieve business goals.
- Inclusive workplace that values diversity of thought, background, and experience.
- An organization committed to making a difference in our communities – for you and our customers.
- Opportunity to work with a very enthusiastic team that helps our clients by ensuring the Bank is able to continue to operate to deliver key business services.
About the Company
- Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.
Equal Opportunity
- At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know.