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About the Role
The Growth Marketing Specialist supports the planning, execution, and measurement of paid and owned marketing initiatives. This role partners closely with Paid Media, CRM, Creative, and Marketing Operations to translate campaign priorities into channel-ready assets, coordinate campaign workflows, analyze performance, and identify opportunities to improve creative effectiveness and execution. The ideal candidate combines strong project management skills with an interest in performance marketing, creative testing, and data-informed decision-making.
Responsibilities
- Coordinate paid and owned marketing campaigns from briefing through launch, ensuring assets, messaging, links, specifications, and timelines are accurate.
- Translate business and campaign objectives into actionable, channel-specific creative briefs.
- Manage creative requests and workflows in Wrike, proactively identifying risks, dependencies, and missed deadlines.
- Partner with Paid Media, CRM, Creative, and Marketing Operations to ensure assets are optimized for platforms including CTV, Meta, TikTok, Google, Pinterest, email, and SMS.
- Prepare paid media slides and present creative to internal teams on a regular basis across all campaigns.
- Support campaign launches through asset organization, trafficking coordination, link validation, and campaign QA.
- Monitor competitor activity, platform updates, consumer trends, and emerging marketing opportunities.
- Improve campaign workflows, documentation, and cross-functional communication to increase speed and reduce execution errors.
- Coordinate with agency and platform partners as needed to support campaign planning, execution, and follow-up.
- Conduct routine campaign audits to identify delivery, tracking, creative, or landing-page issues.
- Identify and bridge gaps between marketing operations and growth marketing, operationalizing and streamlining workflows where possible.
- Work with Paid Media Lead to analyze creative performance, identify key learnings, and recommend future optimizations.
Requirements
- 2 to 4 years of experience in growth marketing, paid media, digital marketing, or marketing operations.
- Strong written & verbal communication, organization, and attention to detail.
- Experience coordinating multiple campaigns, deliverables, and deadlines in a fast-paced environment.
- Familiarity with major digital marketing platforms, including CTV, Meta, Google Ads, TikTok, Pinterest, email, and SMS.
- Proficiency in Microsoft Excel or Google Sheets.
- Ability to work effectively across creative, media, analytics, and operations teams.
- Experience in retail, e-commerce, or an agency environment.
- Experience with Wrike and Airtable (campaign reporting tools & digital asset workflow tools).
- Familiarity with creative testing, audience strategy, attribution, and campaign measurement.
- Experience working with external agencies or platform partners.
Skills
- Growth marketing
- Paid media
- Digital marketing
- Marketing operations
- Project management
- Performance marketing
- Creative testing
- Data-informed decision-making
- Written communication
- Verbal communication
- Organization
- Attention to detail
- Campaign coordination
- CTV
- Meta
- Google Ads
- TikTok
- Email marketing
- SMS marketing
- Microsoft Excel
- Google Sheets
- Wrike
- Airtable
- Creative testing
- Audience strategy
- Attribution
- Campaign measurement
Experience Level
- 2 to 4 years
About the Company
- We are a fashion-lifestyle brand of big dreams, colorful confidence, and inspired design. Founded on Family, Fashion and Philanthropy, we believe that our employees and customers are the heart and soul of our brand, and that giving back is the truest form of success. Fashion meets innovation in the design of our two state-of-the-art facilities based in the heart of Austin, Texas, and overflows into the design of our growing retail environment across the country.
Equal Opportunity
- We are an equal opportunity employer and value diversity at our company.