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About the Role
The Loyalty Marketing Manager (Brand & GTM) is responsible for bringing the Fanatics ONE brand to life through coordinated marketing launches, campaigns, and member experiences. This role translates strategy into execution by leading campaign planning, launch governance, and cross-functional delivery across every customer touchpoint, ensuring a unified member experience across the ecosystem.
Responsibilities
- Own the Fanatics ONE marketing calendar, prioritizing campaigns, benefit launches, and brand moments across the ecosystem.
- Lead integrated go-to-market planning, translating business priorities into coordinated launch plans, timelines, and cross-functional workbacks.
- Develop campaign strategy and messaging, partnering with Brand and Creative to produce briefs, creative direction, and channel plans.
- Orchestrate cross-channel execution across CRM, App, Site, Lifecycle, and partner teams to deliver a seamless member experience.
- Drive launch governance, aligning stakeholders, managing dependencies, and ensuring initiatives are delivered on time.
- Build scalable marketing operations, developing GTM playbooks, processes, and tools that improve planning and execution.
- Measure campaign effectiveness, using performance insights to optimize future launches and improve member engagement.
Requirements
- Proven experience leading complex, cross-functional marketing launches from planning through execution.
- Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
- Experience developing campaign briefs, GTM plans, and integrated marketing calendars.
- Excellent communication and stakeholder management skills with the ability to influence across functions.
- Comfortable operating in a fast-paced, highly collaborative environment with evolving priorities.
- Willingness to travel for key business meetings and events.
Skills
- Loyalty marketing
- Go-to-market strategy
- Brand strategy
- Project management
- Organizational skills
- Communication skills
- Stakeholder management
- Sports marketing
- Fandom engagement
- Customer-first experience building
Location
- Remote
Work Type
- Full-time
Experience Level
- 3-5 years of experience in loyalty marketing, go-to-market strategy, or brand strategy.
Education Level
- Bachelor's degree in Marketing, Communications, Business or a related field.
Salary/Compensations
- $100,000—$135,000 USD
Benefits
- Full-time employment
- Bonus
- Benefits information available at https://benefitsatfanatics.com/
About the Company
- Fanatics is building a leading global digital sports platform, igniting the passions of global sports fans and maximizing the presence and reach for its hundreds of sports partners globally.
- The company operates across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming.
- Fanatics has an established database of over 100 million global sports fans and a global partner network with approximately 900 sports properties.
- The company employs over 22,000 individuals committed to enhancing the fan experience.
Equal Opportunity
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