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About the Role
The Programmatic Manager oversees day-to-day campaign activity, managing account services, planning, setup, and activation of programmatic campaigns for assigned clients. This role involves building positive relationships with agency partners and clients, utilizing multiple programmatic platforms for campaign development, activation, and reporting, and optimizing client investments across all programmatic channels.
Responsibilities
- Ensure campaign timelines are adhered to throughout the process, including plan deadlines, creative trafficking, and go-live dates.
- Manage campaigns from beginning to end, including initial briefings, planning, platform setup, go-live, and post-reporting.
- Participate in discussions about potential campaigns and attend new campaign briefings, assisting agencies with RFPs.
- Develop programmatic plans using knowledge of DSP capabilities.
- Communicate media plan requirements accurately to relevant teams and ensure correct entry into platforms.
- Work across various platforms including trading (DSPs), financial (MediaOcean), proprietary tools, and analytics/reporting.
- Establish respectful relationships with internal and external teams.
- Utilize optimization tools to achieve performance goals and ensure full campaign delivery, recommending alternatives as needed.
- Manage and optimize in-house tactics according to best practices, overseeing pacing, performance, and quality through direct console actions or guidance to coordinators.
- Maintain detailed optimization notes and campaign insights.
- Stay informed about the programmatic landscape and partner value propositions.
- Participate in client meetings, brainstorms, and presentations, sharing ideas.
- Propose new ideas, processes, or additions to services, planning, and trading toolkits.
- Mentor and improve team coordinators' skills through vendor meetings, providing POVs on measurement solutions, and supervising campaign setup and optimization.
Requirements
- Ability to manage multiple priorities, deadlines, and client demands.
- Knowledge of the programmatic industry, including pros and cons of key platforms and understanding of inventory sources (exchange, PMP, Deal, Programmatic Guaranteed).
- Understanding of key attributes, value, and capabilities of major DSPs (e.g., DV360, The Trade Desk, Xandr, Amazon).
- Ability to rationalize and explain decisions with supportive logic and data, employing evidence-based planning and strategy.
- Ability to navigate ad-server and ad-verification platforms and pull reports.
- Excellent communication and interpersonal skills.
- Passion for problem-solving and digital media.
- Strong attention to detail.
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
- Demonstrated ability using Excel, including pivot tables, basic formulas, and visualizations.
Skills
- Programmatic trading
- DSP platforms (DV360, The Trade Desk, Xandr, Amazon)
- MediaOcean
- Ad-server platforms
- Ad-verification platforms
- Microsoft Excel (pivot tables, formulas, visualizations)
- Microsoft Office Suite
Location
- Remote
- Hybrid
Work Type
- Hybrid
Experience Level
- 2-3+ years
Education Level
- DSP certifications are preferred but not required
Salary/Compensations
- $45,000—$90,000 CAD
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth using exceptional talent, trusted data and intelligence, and world-class partnerships via the WPP Open platform.
- WPP Media is WPP's AI-driven media operating unit, integrating media, data, and partnerships to deliver creative personalization at scale through WPP Open and Open Intelligence, providing clients with visibility into their media investment.
- Visit wppmedia.com for more information.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
- Committed to fostering a culture of respect where everyone feels they belong and has equal opportunities for career progression.