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About the Role

Zenith is seeking a talented Director, Strategy to lead Media Planning and Strategy functions for a high-profile, fast-paced global account. This role is integral in developing, executing, and stewarding integrated media plans, requiring strategic thinking and collaboration across markets. The position reports directly to the VP, Strategy.

Responsibilities

Lead day-to-day strategic management of assigned accounts, overseeing media strategy and planning.
Serve as a trusted partner to clients and internal teams.
Co-lead the development of integrated media strategies and plans from brief to optimization.
Translate client briefs and business objectives into strategic media recommendations.
Identify audience, consumer, cultural, and marketplace insights to inform media approaches.
Drive collaboration across Strategy, Investment, Analytics, Data/DPS, and other disciplines.
Synthesize inputs into cohesive media recommendations.
Use media and business performance insights to identify opportunities and optimize plans.
Maintain a deep understanding of the client’s business, category, audiences, and competitive landscape.
Manage projects, priorities, and resources across assigned business areas.
Proactively address risks, dependencies, and competing priorities.
Ensure the team effectively applies best-in-class tools, data, techniques, and planning practices.
Apply a strong understanding of consumer engagement across channels, platforms, and technology.
Provide clear strategic direction and day-to-day leadership to the team.
Empower team members to independently deliver high-quality work.
Manage and develop direct and indirect reports through clear expectations, delegation, coaching, and performance management.
Contribute to cross-department initiatives to improve team capabilities and collaboration.

Requirements

B.A. or B.S., preferably in Marketing, Advertising, or related field.
8+ years of experience in media planning.
4+ years of experience managing junior staff.
Marketing/advertising agency experience highly preferred.
Tech or Finance vertical experience is a significant plus.
Proven experience and success in presenting plans to clients and influencing top-level decisions.
Excellent organizational, interpersonal, and quantitative/analytical skills.
Adept at injecting ideas, innovation, and leading industry developments into planning assignments.
Detail-oriented and proven ability to thrive in a fast-paced environment.
Must be a self-starter with strong planning and organizational skills.
Proficiency with Microsoft Suite, Nielsen Suite, Flowchart Software, R/F and Optimization Software, Social Tracking tools, Competitive Tracking tools, and GWI.
Ability to translate data into actionable insights.
Thinks clearly and diplomatically when handling complex or sensitive client/internal questions.
Professional presentation, training, and client-facing skills.
Excellent written/verbal communication, presentation, organizational, interpersonal, and analytical skills.
Accountability and flexibility with the ability to work in a fast-paced environment.
Demonstrates ability to define and implement professional standards for team participation, conflict resolution, problem solving, and communication.
Able to guide others in defining high-level strategy for business units.
Able to manage a budget, control costs, and plan/schedule around cost concerns.
Demonstrates curiosity and passion for the client’s business.
Positive, team-player attitude.

Skills

Media Planning
Media Strategy
Integrated Media Plans
Client Partnership
Strategic Thinking
Collaboration
Data Analysis
Optimization
Consumer Insights
Marketplace Analysis
Project Management
Team Leadership
Performance Management
Budget Management
Communication
Presentation Skills
Analytical Skills
Organizational Skills
Interpersonal Skills
Microsoft Suite
Nielsen Suite
Flowchart Software
R/F and Optimization Software
Social Tracking tools
Competitive Tracking tools
GWI

Location

Work Type

Full-time

Experience Level

8+ years of experience in media planning
4+ years of experience managing junior staff

Education Level

B.A. or B.S., preferably in Marketing, Advertising, or related field

Salary/Compensations

USD $129,485.00 - USD $207,324.00/Annually

Benefits

Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off

About the Company

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally.
With US offices in New York, Burbank, Chicago, Atlanta, and Detroit, Zenith has been at the forefront of media for over 30 years, evolving and reshaping the industry.
Zenith is regarded as a true agency partner by high-profile brands for its expertise across numerous categories and unparalleled capabilities.
Clients rely on Zenith for strategic planning, investment, and measurement.
Specialist offerings include content, commerce, multicultural, and future-proofed data capabilities.

Equal Opportunity

Publicis Groupe's motto 'Viva La Différence' emphasizes that differences make us stronger, honoring and celebrating all identities across all facets of intersectionality.
The company is focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support diverse needs and enable talent to grow and thrive.
All information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply.