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About the Role
Birdy Grey is seeking a senior leader to own the Digital Product organization, including Product Management, Product Design, Site Merchandising, and Web Operations. This player-coach role is central to the company strategy, accountable for the commercial performance of the store and personally owning the roadmap for the core shopping experience.
Responsibilities
- Own the digital product vision, strategy, and roadmap, balancing near-term commercial opportunities with long-term customer and platform investments.
- Build a single scorecard for the store that shows how levers trade off against each other on the same real estate.
- Accountable, with Marketing and Merchandising, for conversion, revenue, and lead generation through the digital experience.
- Personally lead the core shopping experience roadmap: discovery, requirements, prioritization, scoping and estimation with Engineering, launch, and measurement.
- Supervise the lead generation and product design roadmaps and keep them aligned with the core.
- Align stakeholders when priorities compete, and communicate progress and results to executive leadership.
- Set the standard for the end-to-end customer experience across UX, interaction design, and visual execution.
- Bring customer research into the process early and move from concept to prototype to validated solution.
- Evolve a scalable, component-based design system in Figma that makes both Design and Engineering faster.
- Own the A/B testing program: a clear testing roadmap, a hypothesis and scorecard for every test, timely readouts, and rapid iteration.
- Own product reporting and KPIs, and perform analytical work when a result doesn't make sense.
- Own how customers discover and navigate the assortment across search, navigation, collections, landing pages, listing and detail pages, and recommendations, in partnership with Merchandising.
- Own the day-to-day operation of the store: product activation, content management, campaigns and promotions, site launches, QA, and release readiness, automating wherever possible.
- Build personalized customer journeys in partnership with Creative and Marketing.
- Integrate AI thoughtfully, where it makes the experience better or the team faster, in partnership with Engineering.
- Lead complex initiatives across Engineering, Marketing, Merchandising, Creative, Operations, CX, and Analytics so launches arrive as complete customer experiences.
- Build, coach, and develop the Product and Design team and the operating system behind it: roadmap visibility, requirements, tracking, and launch process.
Requirements
- 12+ years in product management in ecommerce or consumer digital, including leading a product function and developing people.
- A track record of personally leading customer-facing digital products from discovery through launch and measurement, with commercial results.
- Deep experience with experimentation and conversion optimization, and the analytical skills to interrogate the data yourself (SQL or a BI tool).
- Experience running a roadmap process across multiple teams and presenting it to executive leadership.
- Technical depth to engage engineering credibly on architecture, estimates, and integration tradeoffs.
- Fluency in the drivers of business performance and in modern ecommerce platforms, content management, analytics, and testing tools.
- Clear writing and strong stakeholder management.
- Excited about AI and actively leverage AI tools (e.g., Claude, Gemini, Copilot) to accelerate your own work and identify opportunities to embed AI-driven automation across operations.
- Impeccable organizational skills and attention to detail.
- Excellent verbal, written, and interpersonal communication skills.
- Strong analytical skills with the ability to perform data deep dives to surface actionable insights.
- Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively.
- Hard working and willing to roll sleeves up.
- Entrepreneurial spirit; thrive in a dynamic, fast-paced, fluid environment.
- Comfortable with ambiguity and take initiative to lead projects.
- Start-up experience.
- Interest in bridal and fashion.
- Apparel, fashion, bridal, or another considered-purchase category.
- Direct experience leading Product Design, Site Merchandising, or Web Operations alongside Product Management.
- Personalization, recommendations, search, or AI-enabled shopping experiences.
Skills
- Product Management
- Product Design
- Site Merchandising
- Web Operations
- Digital Product Strategy
- Roadmap Development
- Customer Experience
- UX
- Interaction Design
- Visual Execution
- Figma
- A/B Testing
- Product Reporting
- KPI Management
- Analytics
- SQL
- BI Tools
- E-commerce Platforms
- Content Management
- Testing Tools
- Personalization
- AI Integration
- Stakeholder Management
- Data Analysis
- Problem Solving
- Team Leadership
- Coaching
- Mentoring
Location
- US - Remote
- Los Angeles, CA
- New York, NY
Work Type
- Remote
- Hybrid
Experience Level
- 12+ years in product management
- Senior Leader
Education Level
- Bachelor's Degree Required
Salary/Compensations
- Competitive Compensation
- Annual Performance Bonus
Benefits
- 100% employer covered medical dental & vision plans
- 50% spouse and dependent medical coverage
- Access to One Medical
- Mental Health Benefits
- 401K + up to 4% match after 3 months
- Flexible Open PTO Policy
- 11 paid holidays
- Monthly wellness day
- Monthly wellness stipend
- Summer Fridays
- Partial remote with a high level of autonomy and accountability
- Free bridesmaid dresses
- 50% discounts on Birdy Grey products
- 3 months of paid parental leave
About the Company
- Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person’s life: their wedding.
- Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party.
- Since day one, we've dressed over 2 million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day.
- Birdy Grey is #305 on Inc5000's List of Fastest Growing US Companies 2022
- #22 on BuiltIn’s Best Startups to Work for in LA
- Be part of a company innovating the $75B+ US wedding market (IBISWorld, 2019)
- Join a Women Founded Small Business blazing trails in the Bridal industry
- Birdy Grey is making waves on BuzzFeed, The Knot, Brides, People, Allure, PopSugar, Bustle and more
- Named #5 on LA’s 50 Hottest Startups in 2020 by Pitchbook & Dot.LA
- Customers can participate in Birdy Grey’s giveback program with The Princess Project, a non-profit that provides prom dresses and accessories to teens in need.
Equal Opportunity
- Birdy Grey is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
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- By clicking on the link below, we will no longer collect or sell your personal information.
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