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About the Role
The Sales Manager will accelerate eCommerce growth through best-in-class digital media and digital shelf strategies and execution, primarily focusing on Walmart and the omnichannel ecosystem. This role is critical for driving profitable growth and requires a blend of strategic leadership, sales experience, and hands-on execution.
Responsibilities
- Lead the development and execution of the retail media strategy, including Sponsored Ads, DSP, and emerging ad formats to drive incremental sales and share growth.
- Own the digital shelf for best-in-class execution and with a continuous improvement mindset of PDPs and digital placements to maximize conversion, including SEO/GEO/AEO, A+ content.
- Partner closely with internal Sales, Brand, and Agency teams and external Customer teams to translate business objectives into data-driven media, content, and assortment plans.
- Optimize media investment through rigorous performance analysis, including ROAS, incrementality, halo impact, and new-to-brand metrics.
- Connect marketing & merchandising plans to promotional and tentpole event strategies.
- Establish forecasting frameworks that connect media investment to sales outcomes, improving predictability and investment efficiency.
- Identify and scale test-and-learn & learning agenda opportunities across media channels, creative, audience targeting, and retail readiness.
- Build and institutionalize best practices, playbooks, and capabilities across media and digital shelf management.
- Manage the media budgets, purchase orders and media pricing in comparison to the market, and negotiation of media services, where applicable.
- Manage agency partners and vendors, ensuring high-quality execution, innovation, and accountability against KPIs.
- Utilize Walmart’s systems, especially Scintilla to analyze impact of media, sales trends, conversion, and ensure media is delivering to our KPIs.
Requirements
- Bachelor's Degree required; MBA preferred.
- 4+ years of experience in eCommerce digital media, and/or performance marketing, with a strong preference for brand management experience.
- Experience working with Walmart Connect and knowledge of how to use Scintilla is highly preferred.
- Strong strategic thinking combined with hands-on execution in a fast-paced environment; strong ability to prioritize.
- Ability to tie retailer analytics to retailer media analytics especially Walmart Scintilla and how they can be used to link sales and media performance.
- Experience building capabilities, processes, and ways of working that scale across an organization.
- Excellent communication skills, with the ability to translate complex data into clear business insights and influential recommendations.
- Demonstrated success managing cross-functional teams and influencing without direct authority across Sales, Brand, and external partners.
- Demonstrated success managing omnichannel retailer relationships.
- Experience managing and optimizing multi-million-dollar media budgets with a focus on efficiency and growth.
- Strong understanding of digital shelf fundamentals, including PDP optimization, SEO, content strategy, and conversion drivers.
- Deep expertise in advertising ecosystem (Sponsored Products, Sponsored Brands, DSP) and retail search optimization.
- Proven ability to connect media investment to business outcomes, including experience with attribution models, incrementality testing, and ROI analysis.
- Advanced analytical skills with experience leveraging tools such as retail analytics platforms, and media reporting dashboards.
- Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
- Ability to write reports, business correspondence, and procedure manuals.
- Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
- Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
- Ability to apply concepts of basic algebra and geometry.
- Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
- Ability to deal with problems involving several concrete variables in standardized situations.
- Regularly required to sit.
- Frequently required to talk or hear.
- Occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; and stoop, kneel, crouch, or crawl.
- Occasionally lift and/or move up to 10 pounds.
- Specific vision abilities required include close vision, and ability to adjust focus.
- Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Skills
- Digital Media
- Performance Marketing
- Brand Management
- Walmart Connect
- Scintilla
- Strategic Thinking
- Hands-on Execution
- Prioritization
- Retailer Analytics
- Retailer Media Analytics
- Sales Performance Analysis
- Media Performance Analysis
- Cross-functional Team Management
- Influencing Skills
- Omnichannel Retailer Relationship Management
- Media Budget Management
- Digital Shelf Fundamentals
- PDP Optimization
- SEO
- Content Strategy
- Conversion Drivers
- Advertising Ecosystem (Sponsored Products, Sponsored Brands, DSP)
- Retail Search Optimization
- Attribution Models
- Incrementality Testing
- ROI Analysis
- Analytical Skills
- Retail Analytics Platforms
- Media Reporting Dashboards
Location
- Tarrytown
Work Type
- Hybrid
- Full-time
Experience Level
- 4+ years
Education Level
- Bachelor's Degree
- MBA preferred
Salary/Compensations
- $120,000.00 - $140,000.00 annually
About the Company
- Prestige Consumer Healthcare focuses on product innovation and quality in the over-the-counter healthcare and women’s health categories to improve customers' lives.
- For generations, our trusted brands have helped consumers care for themselves and their loved ones.
- We are the largest independent provider of over-the-counter products in North America.
- We are constantly improving and creating products that match the ever-changing lifestyles and needs of people and families everywhere.