Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Director of ABM role.
Rezi rewrites your resume against Neara's job description. Free.
Tailor your resume to this Director of ABM role.
Rezi rewrites your resume against Neara's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Director of ABM posting at Neara — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Director of ABM posting at Neara — free, in seconds.
About the Role
Neara is seeking a Director of ABM to lead and strengthen our ABM program. This is a player-coach role for someone who can elevate strategy, establish consistent standards, and personally shape account strategy, develop and execute campaigns, and work closely with Sales to advance strategic accounts. Our ABMs are responsible for how target accounts experience marketing tip-to-tail in their regions, developing a nuanced understanding of each account’s buying group and pressures, and designing the right sequence of narratives across channels to convert large, complex buying groups. The Director of ABM will make this model work consistently across regions and prove its commercial impact.
Responsibilities
- Personally own ABM strategy and execution for a focused set of high-priority or complex accounts
- Identify patterns across accounts and translate them into scaled campaigns, content priorities, events, and other executive engagement opportunities
- Lead and coach our ABM team, translating wins into standardized approaches across account planning, campaign development, and stakeholder strategy
- Strengthen and scale the ABM operating model by codifying playbooks and aligning target accounts to clear, measurable marketing objectives
- Partner with Sales and Revenue Operations to improve account data quality, goal tracking and org-wide visibility, and establish benchmarks
- Develop integrated account programs and help the team balance deeply tailored account work with more scaled and repeatable programs
- Lead regular account reviews to identify what is working, what is not, and where resources should be reallocated
- Build a culture in which successful plays, account intelligence, and customer stories travel quickly across teams and regions
- Create a strong operating rhythm between ABM and broader marketing team, Sales, Customer Success, and Product
Requirements
- Player-coach energized by developing a team but equally enthusiastic about and capable of doing the work yourself
- Understand that ABM is a structured approach to changing beliefs across diverse buying committees in complex accounts
- Hands-on expertise with a wide variety of channels and strong opinions about when and how to leverage them and sequence account touchpoints
- Comfortable coaching ABMs, challenging an account strategy, reviewing engagement data, developing campaigns independently, and diagnosing why an account is stuck
- Strong instincts for and ability to identify intermediate milestones that matter across long sales cycles and credibly connect them to revenue outcomes
- Ability to think strategically and creatively about how to measure ABM’s value beyond traditional metrics and communicate value clearly
- Comfortable challenging assumptions, testing new approaches and changing course when the situation demands it
Skills
- Machine learning
- AI
- Account-Based Marketing (ABM)
- Campaign development
- Data analysis
- Strategic planning
- Team leadership
- Communication
Location
- New York area preferred
- Hybrid
- Remote
Work Type
- Hybrid
- Remote
Experience Level
- Director
About the Company
- We use advanced machine learning to create engineering-grade, physics enabled digital twins of electricity grids across four continents, helping asset owners understand their biggest challenges and bring the most viable solutions to life across millions of kilometres of infrastructure.
- By simulating extreme weather and structural stress at a network-wide scale, we empower the world’s largest utilities to pinpoint risks, optimise investments and build a more resilient global energy future.
- Our team is a collection of brilliant minds who are fanatical about making a tangible difference in the real world, utilising AI and machine learning to accelerate everything from data classification to complex scenario analysis.
- We have built a special culture where innovation thrives because everyone owns the mission and we need smart, creative people to help us scale this impact to every corner of the globe.