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About the Role
Lead the creation and planning of best-in-class global campaigns that drive awareness, affinity, and emotional connection to the Canada Goose brand with a global audience. Define the global content vision and strategy, including visual identity, tone, and editorial pillars, to be implemented across earned, owned, and paid mediums.
Responsibilities
- Lead the creation and planning of best-in-class global campaigns that drive awareness, affinity, and emotional connection to the brand with our global audience.
- Define the global content vision and strategy including a visual identity, tone and editorial pillars for the Canada Goose brand; this vision will live across a number of channels including earned, owned and paid mediums.
- Collaborate with external creative agency partners, internal creative production teams, and cross-functional teams to develop, manage, and execute Commercial and Brand moments.
- Steer all regions to represent the brand in their respective plans according to defined brand guidelines.
- Maintain and meet annual Brand Marketing budget on a monthly basis.
- Lead and manage the Brand Marketing team, providing input, guidance and support on execution of brand-led initiatives.
- Collaborate with creative partners to ensure strong working relationships and delivery of world class creative output that drives brand image and growth with targeted audiences.
- Work closely with the partners channels & teams to amplify the impact of campaigns on owned, earned and paid media and social channels including creating audience insights to grow with new consumers and reinforce engagement with existing.
Requirements
- University degree in business or marketing-related field.
- 10-13 years marketing expertise, preferably for a global organization.
- Experience in a leadership role, managing, nurturing and growing a team of 5-10.
- Experience leading and motivating cross functional teams across multiple time zones to deliver seamless execution.
- Proven record of success in traditional and non-traditional marketing with measurable results.
- Ideally has experience in the entertainment or apparel industry or with a strong understanding of the industry and with diverse backgrounds.
- Computer Skills: Excel, Word, Power Point, Outlook, Power BI tools.
Skills
- Global POV and ability to think outside the box.
- Strong independent decision-making, organizational, planning and problem-solving skills.
- Strong project ownership with confidence in championing a project from A to Z.
- Strong writing, interpersonal and communication skills.
- Epic organizational skills with the ability to juggle multiple projects at once.
- Strong agency leadership and management skills with the ability to effectively collaborate with external partners.
- Data driven marketer with an appetite for measurable performance.
- Creativity and demonstrated ability working in a fast-paced environment with a high degree of change.
- Ability to multi-task and work efficiently under pressure.
- Finger on the pulse of global trends in both luxury & fast fashion and a strong passion for culture across all pillars – art, music, fashion, gaming and tech.
- Consistently follows through on work commitments and delivers exceptional results.
- Passionate about teaching and inspiring others.
Location
- Toronto, Ontario, Canada
Work Type
- Hybrid
- 25% travel
Experience Level
- 10-13 years marketing expertise
- Leadership role
Education Level
- University degree in business or marketing-related field
Salary/Compensations
- $145,000.00 - $181,000.00 / year
Benefits
- Company built on Canadian roots and heritage.
- Comprehensive and competitive Total Rewards Program.
- Opportunities for career growth through numerous internal and external programs.
- Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards.
- CG Gives: Donation matching and paid volunteer time.
- Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues.
- Inspiring leaders and colleagues who will lift you up and help you grow.
About the Company
- Canada Goose isn't like anything else. We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by our purpose to embolden explorers and preserve the planet they roam. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.
- Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking.
- At Canada Goose, we believe that belonging goes beyond mere inclusion. It’s about being part of a community that values, supports, and empowers you. We thrive when we can be our authentic selves. Our community is built on empathy and the understanding that every individual’s experience is unique, and every voice is important. We also recognize that communities are ever evolving, and that our work is never done. At Canada Goose, belonging is more than just an ideal—it’s the key to unlocking our collective potential, taking us further together.
Equal Opportunity
- Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.
- There are multiple ways to interview with us! If you require any interview accommodation for your interview, please e-mail us at HR@canadagoose.com.