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About the Role

The Sales Programs Associate Director develops and leads strategic sales programs to accelerate pipeline generation, improve sales productivity, and drive revenue growth. This role partners with senior Sales Leaders, Revenue Operations, Marketing, Sales Strategy, and Enablement to define program strategies and execute initiatives. The Associate Director oversees a portfolio of sales growth initiatives, establishes program governance, and drives adoption across multiple regions, segments, or business units, balancing strategic planning with operational execution.

Responsibilities

Develop and execute sales program strategies that drive pipeline creation, accelerate deal progression, and improve revenue performance.
Partner with senior Sales Leaders to identify business priorities, performance gaps, growth opportunities, and strategic initiatives.
Establish program objectives, success metrics, governance structures, communication plans, and operating rhythms.
Lead a portfolio of sales programs across multiple regions, business units, products, or customer segments.
Translate strategic business goals into scalable sales plays and actionable field initiatives.
Ensure alignment between sales programs and broader commercial, revenue, and go-to-market strategies.
Lead analysis of pipeline health, sales productivity, conversion trends, territory performance, and growth opportunities.
Develop targeted initiatives focused on pipeline generation, account penetration, customer expansion, and opportunity acceleration.
Own the measurement of program performance against pipeline generated and influenced, opportunity progression, conversion, ACV, win rate, seller adoption and productivity outcomes.
Assess overall business and pipeline health, lead root-cause analysis of performance gaps, and partner with Sales Leadership to define recovery strategies and prioritise the highest-impact growth opportunities.
Serve as a trusted advisor to regional and senior sales leadership teams.
Participate in business reviews, forecasting discussions, and strategic planning sessions.
Recommend sales motions, growth plays, account targeting strategies, and performance improvement initiatives.
Support annual and quarterly planning processes by identifying strategic pipeline-generation priorities.
Partner closely with Sales Strategy, Revenue Operations, Marketing, Business Development, Enablement, Product Marketing, Customer Success, and Finance.
Ensure coordinated execution of sales and marketing initiatives.
Lead cross-functional teams responsible for program development, implementation, and measurement.
Promote alignment across functions to improve commercial execution and customer outcomes.
Scale successful programs and best practices across the organization.
Establish governance frameworks to ensure accountability, transparency, and effective execution.
Define stakeholder ownership, timelines, milestones, reporting requirements, and escalation processes.
Oversee program adoption, seller engagement, and change management activities.
Evaluate program effectiveness and identify opportunities to improve execution and business impact.
Drive a culture of continuous improvement, experimentation, innovation, and operational excellence.
Lead, mentor, and develop Sales Programs Managers, Analysts, and project teams.
Provide coaching and strategic direction to ensure high-quality program execution.
Foster collaboration, accountability, and professional development across the function.
Build organizational capabilities and scalable program management practices.

Requirements

Expertise in Sales Programs, Sales Strategy, Revenue Operations, Sales Operations, Business Development, Demand Generation, Field Marketing or Sales Enablement.
Proven experience designing and leading strategic sales programs that drive measurable pipeline and revenue growth.
Demonstrated ability to influence senior sales leaders and executive stakeholders.
Strong understanding of B2B sales processes, go-to-market strategy, and revenue generation.
Experience with Salesforce, Power BI, CRM analytics platforms, and sales technology ecosystems.
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Skills

Sales Programs
Sales Strategy
Revenue Operations
Sales Operations
Business Development
Demand Generation
Field Marketing
Sales Enablement
Salesforce
Power BI
CRM analytics platforms
Sales technology ecosystems

Location

Hybrid

Work Type

Hybrid

Experience Level

Associate Director

Education Level

Bachelor’s degree required

About the Company

Wolters Kluwer is a global leader in information services and solutions for professionals in the finance, tax and accounting, risk and compliance, health and legal sectors.
Join us at Wolters Kluwer and be part of a global technology company that helps organizations navigate complex financial, risk, and regulatory challenges.

Equal Opportunity

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.