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About the Role
Establish and scale Shield AI’s field marketing function across Europe, supporting priority market development and programs in Africa. Build the strategy, operating model, processes, and team to deepen engagement with government, defense, military, and industry stakeholders, accelerate opportunities, and create measurable pipeline impact. This is a player-coach role requiring both strategic thinking and hands-on execution in a high-growth environment.
Responsibilities
- Lead and scale field marketing across Europe, aligned with regional Go-to-Market, Growth, Business Development, Capture, and Sales priorities.
- Develop regional field marketing strategy for priority European defense, government, military, and industry accounts, supporting select opportunities and events in Africa.
- Build and institutionalize field marketing as a disciplined, account-led, revenue-aligned function.
- Develop and execute account-based marketing strategies for priority accounts, mapping buying groups and orchestrating multi-touch engagement.
- Build engagement strategies tailored to key defense and government stakeholders.
- Own the strategy and execution for major European defense, aerospace, autonomy, and security events, prioritizing account engagement and executive meetings.
- Establish event and program plans that align with regional procurement cycles, defense modernization priorities, budget timing, acquisition pathways, and capture strategies.
- Partner with regional Go-to-Market teams to create and execute targeted account-based events and programs.
- Build and lead a high-performing Europe field marketing team while remaining hands-on with agencies, vendors, contracts, logistics, event production, and program delivery.
- Create repeatable regional planning, intake, measurement, and reporting processes.
- Establish KPIs that reflect complex defense sales cycles.
- Ensure programs reflect Shield AI’s brand, strategic narrative, and market position, adapting messaging and experiences for local markets and audiences.
- Bring creativity, structure, sound judgment, and adaptability to an evolving environment.
Requirements
- 12+ years of experience in field marketing, demand generation, account-based marketing, or integrated marketing roles.
- Demonstrated success marketing into European government, defense, military, aerospace, national security, or complex public-sector accounts.
- Strong understanding of European defense and government buying environments, including long sales cycles, multi-year programs, procurement processes, and multi-stakeholder acquisition decisions.
- Experience developing and executing account-based marketing strategies within complex enterprise, government, or defense accounts.
- Credibility engaging senior military leaders, government officials, defense program leaders, acquisition stakeholders, and executive-level industry partners.
- Proven experience leading teams while also operating as a hands-on builder and operator.
- Experience planning and delivering high-impact executive engagement programs, strategic customer events, trade shows, and integrated field campaigns.
- Strong cross-functional partnership skills with Sales, Business Development, Capture, Growth, Communications, Product, and regional leadership teams.
- Ability to operate effectively across multiple European markets, cultures, and stakeholder groups.
- Willingness and ability to travel regularly across Europe and periodically to Africa.
- Strong written and verbal communication skills in English.
- Ability to thrive in a fast-paced, high-growth environment where priorities shift and structure is still being developed.
Skills
- Field marketing
- Demand generation
- Account-based marketing
- Integrated marketing
- European government marketing
- Defense marketing
- Military marketing
- Aerospace marketing
- National security marketing
- Public-sector account marketing
- European defense and government buying environments
- Complex enterprise account marketing
- Government account marketing
- Defense account marketing
- Executive engagement program planning
- Strategic customer event planning
- Trade show planning
- Integrated field campaign planning
- Cross-functional partnership
- Regional market operations
- Written communication
- Verbal communication
Location
- London
Work Type
- Full-time
- Hybrid
Experience Level
- Director
- 12+ years
Benefits
- Comprehensive total rewards package aligned to country office location
About the Company
- Shield AI is a venture-backed defense-tech company with the mission of protecting service members and civilians with intelligent systems.
- Its products include Hivemind autonomy software, V-BAT and X-BAT aircraft, and Aechelon simulation and synthetic reality technologies.
- With offices and facilities across the U.S., Europe, the Middle East, and Asia-Pacific, Shield AI’s technology actively supports operations worldwide.
- For more information, visit www.shield.ai.
- Follow Shield AI on LinkedIn, X, Instagram, and YouTube.