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About the Role

BerlinRosen is seeking an experienced communications, media relations, and public affairs strategist to join as a Vice President. This role will counsel clients across the health industry, developing comprehensive strategies that engage stakeholders and public audiences through earned, owned, and paid media. The Vice President will lead day-to-day account flow by managing junior staff and client relations, thrive in a fast-paced environment, and contribute to team capacity planning and business development.

Responsibilities

Lead the development of integrated communications strategies including earned, owned, and paid media to meet clients’ objectives
Drive high-touch, daily client communications with the same client leads: brainstorming, flagging concerns and problem-solving
Manage a team of junior staff on each account you lead, strategically influencing deliverables’ quality and staff development by delegating, modeling smart practices and providing feedback
Coordinate across internal and external teams to deploy integrated services (media relations, digital advertising, research) to meet your clients’ goals
Drive new story angles and other media opportunities for clients, conceptualizing creative feature stories and identifying new targets across print, broadcast, radio and podcasts
Lead thought leadership programs for executives, drafting persuasive and compelling pitches and op-eds, and identifying new opportunities to raise an executive’s visibility through awards or conferences
Work closely with senior team leaders on capacity planning to ensure that the team is running efficiently
Contribute to business development and growth efforts

Requirements

At least 8 years of experience in strategic communications in relevant health industries, government, electoral politics or media or journalism covering relevant sectors; PR agency experience preferred
At least 2 years of experience managing teams
Strong storytelling skills and demonstrated ability to create news moments
Experience in designing media and marketing programs to reach stakeholder audiences
Savviness and creativity in media relations and pitching, social media content ideation and influencer engagement
Experience with thought leadership and executive profile raising a plus
Experience engaging and maintaining strong relationships with relevant reporters and handling rapid response and long lead stories
Fluency in legislative and regulatory processes, with an ability to translate complex developments into clear and compelling messages
Ability to communicate clearly and confidently, both verbally and in writing, with staff, clients, and the media
Organized and used to a fast-paced environment, with the capability to handle multiple assignments at once, work quickly, think on their feet and meet deadlines
Proven ability to become a savvy and nimble student of the “news” and quickly identify new media opportunities and narratives to insert our clients’ voices into the news cycle

Skills

Communications strategy
Media relations
Public affairs
Earned media
Owned media
Paid media
Stakeholder engagement
Advocacy
Research
Storytelling
Team management
Client relations
Capacity planning
Business development
Media pitching
Social media content ideation
Influencer engagement
Thought leadership
Executive profile raising
Legislative processes
Regulatory processes
Verbal communication
Written communication

Location

New York, N.Y.
Washington, D.C.

Work Type

Hybrid

Experience Level

Vice President
8+ years of experience
2+ years of management experience

Salary/Compensations

$140,000 - $150,000

Benefits

Bonus eligible

About the Company

BerlinRosen is part of Orchestra, a strategic communications and marketing company built for today’s complex and fragmented world.
Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence.
The company offers programs that span from the highest level strategic business counsel through to tactical execution.
Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more.
Made up of leading firms BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR.
It also launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team.
Learn more at www.orchestraco.com.
Orchestra is the first communications company built for today’s media landscape.
Since 2022, it’s acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR.
It also launched Brightmode, a talent acquisition firm for communication professionals.

Equal Opportunity

People of all backgrounds and abilities are strongly encouraged to apply.
Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences.
Opportunities for advancement exist, and we are committed to helping all staff develop and grow.