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About the Role

This role focuses on making marketing performance visible by supporting the setup and maintenance of dashboards and the MarTech stack. You will ensure marketing data is understandable and assist with initial AI-driven automations, working with clear data rules under guidance and in coordination with marketing, sales, IT, and data privacy teams. If you are interested in how channel data leads to reliable decisions, this role is for you.

Responsibilities

Support the setup and maintenance of dashboards and channel-specific KPIs using Google Analytics 4, Google Search Console, Google Ads, and LinkedIn.
Ensure campaigns are tagged with a consistent UTM system and that definitions used are documented.
Prepare monthly marketing KPIs, check data for completeness and plausibility, and help establish reliable baseline values and trends per channel.
Document deviations and data gaps and coordinate with responsible contacts.
Act as the analytical contact person for channel performance and jointly derive concrete optimizations with the team.
Support a consistent UTM system, regularly check campaign tags, and document changes, assumptions, and results comprehensibly.
Prepare insights understandably for the team and create short guides or introductions for recurring reports and tools.
Systematically observe visibility in selected AI answers and AI searches.
Document search queries, results, and changes, and jointly derive initial hypotheses and content measures with the team.
Support the setup and further development of the MarTech stack, including structured documentation of analytics and automation tools used, checking requirements, and performing preparatory tests and coordination for system integrations.
Support the connection of marketing data to the CRM in close coordination with the sales team and in compliance with data protection regulations.
Support the maintenance and quality assurance of tracking and remarketing within the scope of approved concepts.
Document measurement points, check technical functionality, and report deviations.
Support the conception, testing, and documentation of initial AI-driven automations for recurring marketing processes.
Check results before use and do not develop automations that trigger unverified external communication or process sensitive data.

Requirements

Enrolled in Business Informatics, Computer Science, Data Science, Business Administration with a focus on Digital or Data, Marketing Management with an Analytics focus, or a comparable degree program.
Interest in how data, technology, and marketing work together meaningfully.
First practical experience from internships, university projects, student initiatives, or volunteer work is a plus, but not a requirement.
Proficiency with common Microsoft Office applications.
Very good German language skills, both written and spoken (min. C1).
Structured, careful, and independent work style.
Willingness to learn about MarTech, new tools, and AI-driven work.
Enjoy working with various internal and external contacts and possess strong communication skills.

Skills

Google Analytics 4
Google Search Console
Google Ads
LinkedIn
UTM system
Analytics tools
Data preparation in tables
AI tools (e.g., Claude)
CRM systems
SQL (basic knowledge is a plus)
Microsoft Office applications

Location

On-site (Ku'damm, Berlin)

Work Type

Full-time
On-site

Experience Level

Entry-level (practical experience from internships, projects, etc. is a plus but not required)

Education Level

Enrolled in Business Informatics, Computer Science, Data Science, Business Administration with a focus on Digital or Data, Marketing Management with an Analytics focus, or a comparable degree program.

Salary/Compensations

€18.50 per hour

Benefits

Fair compensation
Broad insight into analytics, MarTech, and data-driven marketing
Real responsibility and seeing the results of your work
Close collaboration within the on-site marketing team
Central location with good transport links
Platform to develop skills and grow
Short communication channels
Real scope for design

About the Company

Eberhardt Service Group GmbH is rethinking facility management to be more digital, efficient, and responsible.
They use modern processes, high service quality, and targeted use of new technologies to create solutions that offer real added value to customers.
The company operates properties in Germany, Austria, and Switzerland with the aim of actively shaping the future of facility management.
What sets them apart is their approach to collaboration: direct communication, quick decisions, and real responsibility instead of unnecessary hierarchies.
Employees take on responsibility early, contribute their own ideas, and actively shape changes.
The work environment is performance-oriented, pragmatic, and technology-open, with a strong emphasis on trust, respect, and fair treatment.
Digitalization and the use of modern technologies, including AI, support their work.
Decisions, especially in recruiting, are made responsibly with human involvement.
They combine innovation with reliability, high standards with an open corporate culture, and ambitious goals with a strong team spirit.
They are growing consciously not as an anonymous corporation, but as a modern company with a clear stance, short decision-making paths, and ample room for maneuver for people who want to make a difference.

Equal Opportunity

Diversity makes us stronger.
Success arises where people with different perspectives, experiences, and talents work together towards a common goal.
They foster a corporate culture characterized by appreciation, openness, and mutual respect.
They aim to create a work environment where everyone feels welcome and can develop their potential, regardless of gender, nationality, ethnic or social origin, religion or belief, age, disability, sexual orientation, or gender identity.
Diversity is seen as an enrichment, making them more innovative, strengthening collaboration, and helping them develop better solutions for customers.
Applications from people with severe disabilities or those with equivalent status are considered with equal suitability in accordance with legal requirements.
All personal formulations on their career page and in job advertisements apply equally to all genders.