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About the Role
HelloFresh Group is building the next generation of consumer experiences across its portfolio, from discovery and personalization to shopping and subscription management. The Consumer UX team designs end-to-end experiences that are simple, delightful, and grounded in real customer needs. These are full-ownership roles in a startup-paced environment where you'll partner with Product and Engineering on a cross-functional squad, owning the UX direction.
Responsibilities
- Lead design from concept to shipped product, maintaining accountability for the full consumer experience across touchpoints.
- Hold a high bar for quality at every stage, from early framing through final execution.
- Frame problems before they are presented as briefs.
- Bring evidence-backed consumer insight into squad planning, challenging priorities, surfacing opportunities, and influencing product direction.
- Act as a strategic partner in roadmap conversations, contributing to direction from the start.
- Hold a high personal bar across UI, interaction design, motion, micro-interaction, and UX writing, and raise the standard within your squad.
- Use animation and motion as intentional tools, not decoration.
- Utilize AI across the full workflow, including synthesis, discovery, rapid prototyping, and design-to-code, to move faster and think sharper.
Requirements
- 6+ years in product design, with a proven track record delivering high-quality consumer products end-to-end.
- Experience working on consumer-facing products and understanding real user decision-making.
- Consideration of the full customer lifecycle, not just the next feature.
- Subscription context is a plus.
- Ability to define the problem before designing the solution.
- Experience pushing back on briefs, reframing questions, or changing roadmap priorities through evidence.
- Exceptional visual and interaction design skills with a high personal bar.
- Deep focus on hierarchy, motion, micro-interaction, and animation.
- Figma mastery is non-negotiable.
- Understanding of front-end constraints sufficient for credible conversations with engineers.
- Proactivity to push for the right solution rather than the convenient one, with conviction in design decisions and the ability to bring cross-functional partners along.
- Ability to frame a research question, run a lightweight study, and translate findings into design direction.
- Knowledge of when to go deeper and how to collaborate with experts.
- Active use of AI tools in live project work, including synthesis, discovery, prototyping, and design-to-code.
- Fluency with tools like Figma AI and Claude is expected.
- Clear communication, ability to facilitate alignment across functions, and confidence in running workshops.
- Ability to make the case for decisions with evidence, not opinion.
Skills
- UI Design
- Interaction Design
- Motion Design
- Micro-interaction Design
- UX Writing
- Figma
- AI tools (Figma AI, Claude)
- Research
- Communication
- Workshop Facilitation
Location
- Berlin
Work Type
- Hybrid
Experience Level
- Senior
Benefits
- Competitive compensation package
- HelloFresh subsidized Pension Scheme
- Berlin relocation support
- Discounts on weekly HelloFresh box
- Discounts on office meals
- German language learning budget
- Access to HelloFresh Academy
- Mental health support
- Transportation perks
- Working-parent-friendly benefits
- 24/7 gym access
- Wellbeing platforms (Headspace, Spill)
- Sabbatical leave options
About the Company
- HelloFresh is a global digital-native FMCG company and the world's leading meal kit provider.
- The company transforms the traditional food supply chain through a data-driven, on-demand model for scalable and more sustainable food delivery.
- HelloFresh Group includes eight brands: HelloFresh, Green Chef, EveryPlate, Chefs Plate, Factor, YouFoodz, Good Chop, and The Pets Table.
- Through technology, data, and culinary innovation, HelloFresh delivers personalized food experiences to millions of households worldwide.
- HelloTech is HelloFresh's global technology backbone with over 1,000 people, building the digital products that power the end-to-end food experience.
- The subscription-based, direct-to-consumer model relies on technology at every step.