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About the Role
The YouTube Ads GTM team translates global market needs into meaningful product solutions that drive business results. You will influence product and sales strategy grounded in a deep understanding of market needs, focusing on building core elements for brand advertisers and ensuring cohesive go-to-market strategies. You will test product-market fit and commercialize new products/features for Large Customer Sales (LCS) brand advertisers.
Responsibilities
- Drive growth and innovation for the Brand Auction business, specifically within the Brand Return on Investment (ROI) portfolio.
- Collaborate cross-functionally with YouTube Ads teams to connect brand investments to measurable advertiser outcomes.
- Act as the market to cross-functional partners, with a specific focus on large enterprise clients.
- Partner on regional go-to-market plans, focusing on reach and frequency activation to capture Connected TV (CTV) and large-screen audiences.
- Leverage problem-solving skills to define key metrics and align teams on measuring YouTube’s brand growth with top customers.
Requirements
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in product management, marketing, management consulting, project management, or strategy roles in technology.
- Experience working with Product Management or Engineering teams, executive leadership, and cross-functional stakeholders.
- Experience developing business strategies or managing cross-functional initiatives.
- Deep knowledge of YouTube advertising.
- Ability to understand and articulate the “big picture" to executive teams, while maintaining exceptional attention to execution details.
- Demonstrated business acumen and the ability to successfully navigate and influence different stakeholders within a complex business environment.
- Demonstrated ability to effectively facilitate complex meetings with executives and partners across multiple functions in an organization.
- Proven track record of gathering market feedback to influence product roadmaps and launching new advertising features.
- Deep understanding of Brand marketing objectives, measurement, and the brand media landscape.
- Ability to influence partner teams with deep market context.
Skills
- Product Management
- Marketing
- Management Consulting
- Project Management
- Strategy
- Business Strategy Development
- Cross-functional Initiative Management
- Market Feedback Gathering
- Product Roadmap Influence
- New Advertising Feature Launch
- Brand Marketing Objectives
- Measurement
- Brand Media Landscape
- Problem-solving
- Metrics Definition
- Go-to-market Planning
- Connected TV (CTV) Audience Activation
- Large-screen Audience Activation
Experience Level
- 4 years of experience
Education Level
- Bachelor's degree
Salary/Compensations
- $124000 - $178000 (USD) + 15% bonus target + equity
Benefits
- 15% bonus target
- equity
- benefits
About the Company
- The YouTube Ads GTM team is the link between YouTube products and business.
- Our mission is to fuel YouTube’s growth by scaling innovation to our customers, creators, and viewers.
- We do this by translating global market needs into meaningful product solutions that drive business results for content partners and customers.
- Team members think customer-first, with a pragmatic sense of how to get things done.
- We provide business-critical insights using analytics, helping teams drive initiatives forward.
- We stay focused on aligning company priorities with day-to-day operations and help evolve early-stage ideas into future-growth initiatives.