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About the Role
Born Social is seeking a Freelance Social Media Data and Insights Analyst to support social analytics delivery, contribute to reporting cycles, and provide deep-dive analysis across social channels. The role involves turning platform data into actionable insights and recommendations, building and refining dashboards, and ensuring data accuracy.
Responsibilities
- Supporting social analytics delivery across key client accounts as needs arise
- Contributing to reporting cycles (weekly, monthly, quarterly), ensuring outputs are accurate, insightful, and aligned to social KPIs
- Delivering deep-dive analysis across social channels, identifying trends, patterns, and performance drivers
- Turning platform data into clear, actionable insights and recommendations
- Building, maintaining, and refining dashboards (e.g. Datorama, Tableau or similar) where required
- Ensuring data accuracy, consistency, and best-practice reporting across all outputs
- Working across platforms, including Meta, TikTok, Snap, Pinterest, and others
- Collaborating with Strategy, Media, and Client teams to inform ongoing social activity
- Supporting campaign reporting, audits, and performance reviews
Requirements
- Proven experience in social media analytics, insights, or performance roles
- Strong understanding of social platforms, metrics, and reporting frameworks
- Hands-on experience with dashboarding and reporting tools (Datorama, Tableau, or similar)
- Strong analytical mindset with the ability to turn data into meaningful, actionable insights
- Familiarity with social listening or management tools (e.g. Sprinklr or similar)
- Detail-oriented with a high standard for accuracy and delivery
- Collaborative, proactive, and comfortable working across teams
- Able to work independently and manage multiple workstreams
Skills
- Social media analytics
- Social media insights
- Social media performance
- Social platforms
- Metrics
- Reporting frameworks
- Dashboarding
- Datorama
- Tableau
- Data analysis
- Actionable insights
- Social listening
- Sprinklr
Location
- London, UK
Work Type
- Freelance
About the Company
- Born Social is a social-first creative agency that brings brand building into the social era.
- We’re part of Croud Group, a global digital-first marketing business built on a unique model that blends in-house expertise with a carefully curated network of top digital media talent — the Croudie Network.
- Through this model, we deliver transformation for iconic brands like Guinness, Ford, and Barclays, led by teams of social natives and brand experts, underpinned by technology.
- Backed by the strength of a brilliant business that’s proudly B-Corp certified, Born Social is consistently recognised as one of the best places to work.