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About the Role
WPP Media is seeking an Associate Director, Creative Strategy to join their Sports & Entertainment practice. This senior role focuses on transforming brand objectives into culturally impactful ideas that drive client growth. You will manage the entire process from client briefs to creative execution, build client relationships, and mentor junior strategists.
Responsibilities
- Lead the development of powerful, insight-driven creative strategies that inform clear creative territories for brands.
- Uncover deep insights across consumer behavior, cultural shifts, and connection channels to unlock new opportunities.
- Reframe a brand's role in the world—moving it from a product people buy to a cultural story they want to actively participate in.
- Integrate Creative Strategy expertise seamlessly within the wider media Planning process.
- Work closely with creative, partnership, and specialist teams to develop high-quality, channel-agnostic ideas that deliver cultural impact and commercial outcomes.
- Create the optimal conditions for creative ideas to flourish, supporting teams as they bring concepts to life.
- Connect client briefs to culturally relevant platforms, talent, rights holders, broadcasters, and creators.
- Stay at the forefront of emerging cultural trends, social platforms, and technologies (e.g., WPP Open) to keep our strategic output cutting-edge.
- Take senior day-to-day ownership of strategic accounts, building trusted, consultative relationships with key client contacts.
- Act as a specialist advisor to clients, helping them navigate opportunities across sport, music, gaming, fashion, and entertainment.
- Deliver compelling client presentations and pitches, articulating complex strategic narratives with ease and confidence.
- Partner with Client Directors to identify opportunities for organic business growth, upselling, and expanded scopes of work.
- Mentor and support the wider department’s team members, providing clear direction, constructive feedback, and career growth support.
- Foster a collaborative, creative, and strategically rigorous team culture.
- Upskill and train the wider agency team on core strategic competencies, such as insight generation, territory development, and brief writing.
Requirements
- Experience in creative strategy, brand planning, or partnership planning within an agency, media owner, sports, or entertainment business.
- Proven experience taking a project from the initial client brief, through deep insight and strategic territory mapping, to creative execution.
- A deep understanding of and passion for the branded entertainment, sport, gaming, and cultural marketing landscape.
- Strong collaborative skills to deliver multidisciplinary, integrated campaigns alongside diverse internal and external teams.
- Experience managing or mentoring junior team members with a genuine commitment to helping others develop.
- Exceptional client-facing skills, with a track record of presenting complex strategic concepts clearly and persuasively.
- Must have the right to work in the UK.
Skills
- Creative Strategy
- Brand Planning
- Partnership Planning
- Insight Generation
- Cultural Trends Analysis
- Creative Development
- Client Relationship Management
- Presentation Skills
- Team Management
- Strategic Planning
- Branded Entertainment
- Sports Marketing
- Gaming Marketing
- Cultural Marketing
Location
- UK
Work Type
- Hybrid
- Full-time
Experience Level
- Associate Director
- Senior
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
- WPP Media: Sports & Entertainment is a dedicated practice focused on the development of brand partnerships, sponsorships, branded entertainment and socially driven content solutions for brands.
- We work with the biggest and most impactful brands, platforms, IP, rights holders, talent and creators to drive our work.
- We passionately believe that Sports and Entertainment make modern culture.
- Our vision is to make brands epic in culture.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.