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About the Role
As a Programmatic Senior Associate, you will support the management and optimization of programmatic campaigns, develop strong platform knowledge, contribute to programmatic planning, and assist with data analysis. You will work closely with Programmatic Managers to execute programmatic media activity, aiming for best-in-class delivery and insightful commentary through data analysis, ensuring seamless campaign implementation and contributing to client objectives and KPIs within the Programmatic channel and the WPP Open ecosystem.
Responsibilities
- Support the implementation, management, and daily optimisation of programmatic campaign activity to excel in reaching client objectives and KPIs.
- Assist in creating media plans designed to achieve specified KPIs.
- Support on the day-to-day Quality Assurance (QA) process, minimizing errors and ensuring consistent and accurate adherence to process.
- Contribute to client testing plans, including supporting the planning, execution, and evaluation of tests with methodical accuracy.
- Prepare client reports and assist in basic campaign analysis, extracting insights to support recommendations for future activity.
- Work with partners and attend regular platform training to develop programmatic skillset and industry knowledge.
- Contribute to the appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights.
- Assist in ensuring financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees.
- Help maintain standards and processes throughout the end-to-end campaign lifecycle.
Requirements
- Passion for programmatic activation and driving excellence.
- Demonstrating developing proficiency in core trading platforms (e.g., DV360, TTD, Amazon), with an affinity for numbers and an analytical thought process.
- Eagerness to develop an understanding of programmatic buying, optimization levers, and major platforms.
- Ability to manage time effectively, strong attention to detail, and capable of working as part of a group to analyse campaign data and identify trends and actionable insights.
- Excellent communication skills, both written and verbal.
- Proactive and self-motivated, always looking to expand knowledge and capabilities within the programmatic landscape and industry trends.
- Requires individuals to have the right to work in the UK.
Skills
- Programmatic activation
- Core trading platforms (e.g., DV360, TTD, Amazon)
- Analytical thought process
- Programmatic buying
- Optimization levers
- Major platforms
- Time management
- Attention to detail
- Data analysis
- Trend identification
- Actionable insights
- Written communication
- Verbal communication
- Proactiveness
- Self-motivation
- Knowledge expansion
- Industry trends
Location
- UK
Work Type
- Hybrid
- Full-time
Experience Level
- Senior Associate
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
- Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
- If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.