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About the Role
As Experimentation Lead, you will drive a test-and-learn culture across New Look, embedding best practices and managing third-party testing partners. You will be central to website launches, ensuring new features are properly measured and tests are coordinated. Your role involves building buy-in for experimentation and understanding customer needs to focus efforts effectively.
Responsibilities
- Champion experimentation across the business, implementing best practice and raising the bar where testing already occurs.
- Build influential relationships to embed a test-and-learn mindset through coaching and enablement.
- Gain buy-in for experimentation in areas where it is not yet established.
- Own experimentation input into re-platform and new site launch rollout plans.
- Advise on test selection and order as new site sections go live.
- Create strategies to measure the long-term benefit of implemented changes.
- Ensure all tests measure the correct metrics.
- Collaborate with analytics on priorities and processes for maximum insight from experiments.
- Build an ongoing understanding of customer preferences in collaboration with UXR and customer insight teams.
- Coordinate tests across teams to prevent conflicts or duplication.
- Shape experimentation roadmaps with eCommerce, Product, and UX teams, aligned to OKRs.
- Support the end-to-end delivery of experiments: ideation, hypothesis, design, results, and recommendations.
- Create forums for teams to troubleshoot, launch, and analyze experiments.
- Manage third-party relationships (e.g., Monetate, ACX) for experiment building and functionality.
- Ensure selection of appropriate third-party partners and manage RFPs as needs evolve.
- Continuously evolve the experimentation program, focusing on scaling and personalization, and staying current with industry trends and tools.
Requirements
- Solid track record in A/B testing, recommendation, and personalization programs.
- Experience as the primary manager of a third-party experimentation tool is desirable.
- Proven ability to scale experimentation capability and embed a test-and-learn culture.
- Comfortable in a product-led environment, working with PMs, designers, and engineers.
- Articulate communicator, able to explain technical concepts to non-technical audiences.
- Confident across the full experiment lifecycle: briefing, hypothesis, design, results, recommendations.
- Confident in understanding metrics, statistical concepts, and deriving insight from experiments.
- Self-starter, good at prioritizing, works well solo and as part of a team.
- Proactive and positive, comfortable with change, driven to get value from data.
- Excited by digital, retail, and fashion, curious about new tools and technologies.
- Achieved incremental revenue through driving conversion and AOV.
- Grown adoption of experimentation across the New Look business.
- Strong working relationships across Product, eCommerce, analytics, IT, and Marketing teams.
Skills
- A/B testing
- Personalization
- Experimentation
- Data analysis
- Statistical concepts
- Communication
- Collaboration
- Product management
- UX design
- Engineering
- Analytics
- Third-party tool management
Location
- 2 Days In Office
Work Type
- Hybrid
Experience Level
- Senior
Benefits
- 40% staff discount
- Friends & family discounts
- Access to reward platform for external discounts and offers
- Private pension scheme
- Virtual GP access
- Life assurance policy from day one
- Buy more holiday scheme
- Extra paid day off on your birthday
- Enhanced maternity, paternity, adoption, and shared parental leave
- Interest-free season ticket loans
- Cycle2Work scheme
About the Company
- A feel-good fashion brand making style accessible and fun for over 55 years.
- Operates via website, mobile app, and over 300 stores in the UK.
- Values: Play to win, customer obsessed, we are one, it starts with me.
- Aims to deliver 'That New Look Feeling'.
- Cares about employees and the planet, believing fashion can be a force for positive change.
- Proud of an inclusive culture and talented team members.
- Prioritizes development with training to support progression.
- A flexible employer with diverse working patterns.
Equal Opportunity
- We celebrate inclusion and diversity in everything we do.
- Proud of our inclusive culture.