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We are seeking an experienced and engaging audience insight leader to foster customer-first thinking across the Daily Mail.

Build and own an "always-on" customer insights function, managing a continuous research program and collaborating with various departments and partners.
Ensure customer segment insights are accessible through self-serve tools, reporting, and stakeholder engagement.
Integrate customer thinking into decision-making processes, including planning, commissioning, roadmaps, and pricing.
Maintain a living, iterative customer segmentation framework, updating it with new data.
Collaborate with teams to translate insights into strategic decisions, defining target audiences, positioning, and value propositions.
Drive cultural adoption and change management to embed customer segments into daily operations and upskill teams.
Manage Brand Tracking across the UK, US, and Australia to inform marketing and business strategies.
Uphold high standards for the utilization of customer insight within the organization.

Experience in a similar Head of Customer Insight role or as a highly experienced Insight Lead.
Proven ability to identify opportunities for insight to better serve an organization.
Experience setting the insight agenda, not just responding to briefs.
Proficiency in commissioning, designing, and leading mixed-methods research (qualitative and quantitative).
Ability to scope, commission, quality-assure, and interpret both in-house and large-scale quantitative research.
Experience directing agencies and internal analysts.
Track record of building scalable insight archives and tooling.
Comfortable presenting, dissecting, and debating insights at a senior level.
Experience hiring and managing a small team (1-2 reports).
Experience using AI to enhance insight reach and support.

We are committed to increasing diversity and maintaining an inclusive workplace culture.
We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.
We are Disability Confident Committed.

Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.

Head of Customer Insight at dmg::media

Head of Customer Insight