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About the Role
This role translates regional media strategy into tactical media plans for paid channels, starting with Meta, TikTok, and Snap. It's an early opportunity to help shape how Adobe plans and buys media for years to come by developing an AI-driven engine for global advertising execution.
Responsibilities
- Build tactical media plans for assigned channels, including audience targeting, budget splits, flighting, and placement.
- Maintain daily contact with the local strategy team to ensure alignment.
- Stay current with platform ad products and targeting tools, applying knowledge to media plans.
- Hand over finished plans to Adobe's India-based media-buying team for execution.
- Flag blockers and resolve them against the team's established process.
- Integrate Adobe's marketing technology (GenPem, AEP, RTCDP) into media plans.
- Tag, organize, and quality-check campaigns against Ops standards before handing off to the buy desk.
- Layer local nuance (language, regulatory, pricing) onto consistent global planning practices.
- Partner with regional strategists and analysts to review campaign reporting and translate results into optimizations.
- Surface performance trends, platform changes, and new targeting or data-sharing opportunities to the Director of Media Planning.
- Help shape a consistent quarterly planning process.
- Work directly with platform partners to identify testing and beta opportunities each cycle.
Requirements
- 5+ years in digital advertising or media planning/buying.
- Hands-on experience in at least one of Meta, TikTok, or Snap.
- Strong working knowledge of platform ad managers, audience targeting tools, and campaign measurement.
- Experience managing multi-market activations, including platform setup across a wide range of markets and languages.
- A track record of delivering performance-focused paid social campaigns.
- Comfort reading campaign dashboards and working with analysts to shape concrete optimization recommendations.
- Ability to translate strategic briefs into detailed, executable media plans.
- Clear communication across regional and offshore teams, holding to global standards while adapting to local needs.
- Strong attention to detail - comfortable owning QA, QC, and documentation for assigned plans.
Skills
- Meta
- TikTok
- Snap
- Platform ad managers
- Audience targeting tools
- Campaign measurement
- Multi-market activations
- Paid social campaigns
- Campaign dashboards
- Optimization recommendations
- Strategic briefs
- Media plans
- Communication
- QA
- QC
- Documentation
- AI-driven media buying
- LLM-based tools
- Meta's MCP
- Adobe marketing and advertising tools (GenPem, AEP, RTCDP)
- Offshore or outsourced buying/execution team
- B2B advertising
- Consumer advertising
- Agency experience
Location
- US
Work Type
- Full-time
- Individual Contributor
Experience Level
- P40
- 5+ years
Salary/Compensations
- $112,000 - $215,100 annually (US)
- $148,500 - $215,100 annually (California)
Benefits
- Total target compensation (TTC = base + commission) for sales roles.
- Annual Incentive Plan (AIP) for non-sales roles.
- New hire equity award may be eligible for certain roles.
- Comprehensive benefits programs.
About the Company
- Adobe is establishing a new in-house media planning function to take direct ownership of end-to-end media buying and develop an AI-driven engine for global advertising execution.
- At Adobe, you will be immersed in an exceptional work environment that is recognized around the world.
- You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.
- If you’re looking to make an impact, Adobe's the place for you.
- Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
- At Adobe, we believe in creating a company culture where all employees are empowered to make an impact.
- Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
- Adobe empowers employees to innovate with AI - and we look for candidates eager to do the same.
Equal Opportunity
- Adobe is proud to be an Equal Employment Opportunity employer.
- We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.
- Adobe aims to make our Careers website and recruiting process accessible to any and all users.
- If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com .
- Our interviews are designed to reflect your own skills and thinking.
- The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation.
- If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
- As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews.