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About the Role
We are establishing an in-house digital role to enhance internal oversight of paid media, websites, analytics, and marketing technology for Auriens and Draycott. This position involves collaborating with specialist agencies, setting priorities, evaluating recommendations, and identifying performance improvements across distinct customer journeys. You will report to the Group Marketing Director and work with Marketing Managers, acting as an internal digital leader rather than a replacement for specialist partners.
Responsibilities
- Lead internal briefs, budget recommendations, testing agendas, and performance reviews for paid media across both brands, collaborating with agency partners on planning, buying, and optimization.
- Set priorities for website UX, conversion, forms, and lead capture, manage web development partners, and contribute to future website evolution.
- Oversee the technical and performance aspects of SEO with specialist partners.
- Ensure tracking, tagging, attribution, GA4, and dashboards provide reliable performance insights, including cost per qualified lead and enquiry quality.
- Ensure reliable connections between websites, CRM, forms, and marketing platforms, with correct data flow and system support for the customer journey.
- Oversee CRM system architecture, integrations, tracking, data quality, and reporting.
- Ensure digital measurement and data collection comply with privacy, consent, and regulatory requirements.
- Act as the informed internal digital lead for media, web, and SEO partners, setting briefs, reviewing recommendations, and managing relationships.
- Translate marketing plans into effective paid media, website performance, measurement, and connected systems, working with external experts.
Requirements
- At least five years of experience in digital marketing, performance marketing, or digital experience roles (agency or client-side) with clear responsibility for performance and commercial outcomes.
- Strong paid media knowledge, including platform and commercial understanding to assess media plans, performance, and budget recommendations.
- Strong understanding of website optimization, UX, conversion, and SEO, with experience briefing or managing development partners.
- Strong understanding of analytics and measurement (GA4, tracking, tagging, attribution, dashboards) with the ability to identify gaps and assess reporting fitness.
- Good understanding of CRM and marketing technology, focusing on integrations, data flows, segmentation, and reporting.
- Experience managing external agencies or suppliers collaboratively and commercially.
- Ability to translate digital performance data and specialist recommendations into clear decisions for non-specialist colleagues.
- Agency-side experience in performance media, digital strategy, digital experience, or client leadership.
- Experience in a considered, high-value category (e.g., property, healthcare, private education, luxury, financial services).
- Experience working across multiple brands, reporting tools, and collaborating with Sales and lead-management pipelines.
- Collaborative nature and comfort working as the internal digital expert alongside Marketing Managers and agency partners.
- Commercial and practical approach, comfortable with detail and recognizing when external specialist input is needed.
- Comfortable working in a small team with visible priorities and demonstrable impact.
Skills
- Digital marketing
- Performance marketing
- Digital experience
- Paid media
- Website optimization
- UX
- Conversion
- SEO
- Analytics
- Measurement
- GA4
- Tracking
- Tagging
- Attribution
- Dashboards
- CRM
- Marketing technology
- Integrations
- Data flows
- Segmentation
- Reporting
- Agency management
- Supplier management
- Commercial outcomes
Experience Level
- At least five years of experience
About the Company
- Auriens Group operates at the intersection of luxury later living and premium domiciliary care, offering unique, world-class service.
- Founded to transform perceptions of retirement and elder care, the Group is a benchmark for excellence, innovation, and customer satisfaction.
- Comprises Auriens Chelsea (luxury independent living) and Draycott Nursing & Care (private, elevated domiciliary nursing and care).
- Reputation built on trust, professionalism, and a commitment to enhancing later life.
- Integrates luxury living, hospitality, and premium care, underpinned by innovative leadership and a hyper-local focus.