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About the Role

We are recruiting for a Business Director who is an exceptional and driven media planner, to join our Connections Planning team working on the Ford account. Your role, as a Planning Lead will be focused on leading a team to deliver the planning and account management for Ford of Britain, across both Personal Vehicles and Commercial Vehicles. You will get the opportunity to design exciting, award-winning campaigns as well as work with channel specialists to make those plans a reality.

Responsibilities

Leading a team to deliver planning and account management for Ford of Britain, across Personal Vehicles and Commercial Vehicles.
Designing connections plans across brand & performance using all relevant touchpoints.
Advising on media innovation and measurement.
Working closely with creative, PR & experiential and influencer agencies.
Enjoying senior client exposure.
Delivering fresh ideas & pushing boundaries to continue business growth.
Demonstrate experience and knowledge in good stakeholder management with both clients and agency alike.
Ability to work with clients to ensure the brief is right with clear and measurable objectives in place.
An ability to think and work ‘audience first’, translating audience insight into actionable audiences.
Specify how to build and target audiences in addressable and non-addressable media and validate the approach to ensure that the defined audience can be reached at the scale required.
Designing an approach that outlines how and where we will connect with defined audiences in media.
Designing the connections ecosystem & plan, working closely and collaboratively with channel specialists.
Day to day management of campaigns as a key liaison between clients and channel specialists.
Designing measurement & testing framework to inform as well as measure and optimise the campaigns.
Line management of planning team within account structure.
Responsibilities to the planning department as senior member of the team, contributing to Business Director board meetings and leading work streams.

Requirements

Extensive experience leading senior client relationships.
Managing all agency teams.
Leading and delivering client projects.
Tackling challenging conversations.
High degree of organisation that leads to successfully managing workflow for self and more junior members of the team.
Open-minded, flexible and embracing of agile ways of working.
Strong people management skills.
Collaborative both in the day-to-day account role and across the planning department.
Must have extensive experience leading senior client relationships, managing all agency teams, leading and delivering client projects and tackling challenging conversations.
Must demonstrate a high degree of organisation that leads to successfully managing workflow for self and more junior members of the team.
Must be open-minded, flexible and embracing of agile ways of working.
Must have strong people management skills.
Must be collaborative both in the day-to-day account role and across the planning department.
Requires individuals to have the right to work in the UK.

Skills

Media planning
Connections Planning
Audience insight translation
Audience specification and validation
Connections ecosystem and plan design
Measurement and testing framework design
Stakeholder management
Client brief management
Team leadership
Campaign management
Media innovation
Media measurement
Holistic measurement framework creation
KPI setting
Methodology planning
Tracking implementation
Adaptation and optimisation planning
Collaboration
Organisation
Agile working
People management
Understanding of media channels and their role in comms strategy
Passion for media and the industry
Knowledge of main media trends
Clear opinions on great media campaigns
Ability to prove plans achieve excellence in planning craft

Location

UK
Dunton
London

Work Type

Hybrid
Full service model collaboration
2 days (Mon-Tue) at Ford’s Dunton office
1 day (Thurs) at Rose Court in London
2 days (Weds and Fri) flexible

Experience Level

Director
Senior member of the planning department
Extensive experience leading senior client relationships
Experience managing all agency teams
Experience leading and delivering client projects
Experience tackling challenging conversations
Experience managing workflow for self and more junior team members

Benefits

Competitive medical insurance
Group retirement plans
Vision insurance
Dental insurance
Significant paid time off
Preferential partner discounts
Employee mental health awareness days
Travel costs covered for Dunton office visits

About the Company

WPP is the trusted growth partner for the world’s leading brands.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.