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About the Role
Patronus develops intelligent emergency call technology that gives seniors more security and independence in everyday life. As a Berlin-based healthcare startup with financially strong investors, we are growing rapidly, and you will actively drive this growth in your role. You will be part of our Marketing team, which is currently expanding to 6 people, and report to our Head of Marketing. This position is created to build dedicated paid social expertise with a stronger focus on creative strategy, testing, and scaling. Our team is characterized by fast implementation instead of long approval cycles, short decision-making paths, and plenty of room to try out and implement new ideas, formats, and AI tools.
Responsibilities
- Responsibility for the paid social strategy with a focus on Meta, including the development of additional channels (e.g., TikTok, YouTube), budget allocation, and scaling plans.
- Setup, management, and continuous optimization of campaigns (targeting, bidding, placements) as well as testing of creatives, audiences, and landing pages along the entire funnel—with a clear focus on profitable customer acquisition and lead quality.
- Building a structured creative testing roadmap—from hook ideation and concept testing to scaling successful creatives, supported by AI tools to accelerate research and variant development.
- Building and managing the UGC approach—from creator selection and briefings to integrating high-performing assets into campaigns.
- Analysis of relevant KPIs (e.g., CAC, Conversion Rate, CTR) and derivation of data-based optimizations along the entire funnel.
Requirements
- Several years of experience in paid social marketing, ideally in the e-commerce or D2C environment.
- Demonstrable experience in independently building and scaling profitable paid social channels—with in-depth expertise in Meta Ads and at least one other channel.
- Strong full-funnel and growth mindset: You think holistically from hook and creative to conversion, contribute your own hypotheses, and continuously optimize.
- Sound understanding of creative strategy, advertising psychology, tracking, and attribution (e.g., Pixel, CAPI, GA4).
- Experience using AI to accelerate creative research, variant development, and marketing workflows.
- Social media native with a deep understanding of current formats and trends on Meta, TikTok, and YouTube.
- Experience in a dynamic, growth-oriented environment with a high degree of personal responsibility.
- A structured, solution-oriented approach to independently thinking through problems from identification to implementation.
- Fluent German and English language skills, both written and spoken.
Skills
- Paid Social Marketing
- Meta Ads
- TikTok Ads
- YouTube Ads
- Campaign Optimization
- Funnel Optimization
- Creative Strategy
- Creative Testing
- UGC Strategy
- Performance Analytics
- AI Tools
- Growth Marketing
- Full-Funnel Marketing
- Advertising Psychology
- Tracking
- Attribution
- Pixel
- CAPI
- GA4
Location
- Berlin
- Friedrichshain
Work Type
- Hybrid
- Full-time
Experience Level
- Senior
Benefits
- Competitive salary from the start
- 2 days per week remote work
- Air-conditioned office with Spree view
- 500€ annual Learning & Development budget
- Clear Career Framework
- 360° feedback for development
- Regular company events
- Quarterly team events with 50€ budget per person for special experiences
- Up to 30 days of vacation
- Up to 50% discount on Urban Sports Club
- Corporate Benefits
- Restaurant deals
- Family & Friends coupon on the Patronus watch
- 30% discount on Job Ticket
- Discounted bicycle leasing
- Free soft drinks & coffee machine
- Muesli bar
- Quarterly company brunches
- Weekly healthy snacks
- Choice between MacBook and Lenovo
- A product with real social added value
- One volunteering day per year
About the Company
- Patronus develops intelligent emergency call technology that gives seniors more security and independence in everyday life.
- More than 25,000 people already rely on us.
- We are a Berlin-based healthcare startup with financially strong investors.
- We are more than a provider of intelligent emergency call watches – we develop technologies that enable people to live self-determined lives: We create a world where aging is delightful.
- Our revolutionary Patronus watch makes this possible: seemingly not an emergency call device at first glance, it allows users to call for help anytime and anywhere with ease. In this way, we ensure safety and literally save lives.
- It serves as our door opener to improve the lives of older people, their relatives, and caregivers, and to make the healthcare system more effective.
- So that in the future, all people can live their lives the way they want to.
Equal Opportunity
- Patronus is an employer that promotes equal opportunities and diversity.
- We strive to create a friendly, safe, and welcoming environment for all our employees, regardless of ethnic origin, gender, gender identity and expression, sexual orientation, disabilities and talents of any kind, physical appearance, social background, marital status, age, or religion (or lack thereof).