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About the Role

The ANZ B2B Marketing Lead will own OpenAI's B2B marketing strategy, execution, and outcomes in Australia and New Zealand. This role involves translating global and regional strategies into locally effective programs, driving measurable pipeline, adoption, and customer trust. The lead will prioritize enterprise and mid-market opportunities, coordinate with various internal teams, and build the necessary operating model for scaling marketing efforts.

Responsibilities

Own ANZ B2B marketing strategy and investment recommendations across Australia and New Zealand, prioritizing enterprise and mid-market opportunities in alignment with local GTM, regional, and global goals
Plan and run integrated marketing programs across ABM, field events, executive programs, roundtables, partner co-marketing, customer stories
Activate global and regional campaigns for the ANZ market, adapting messaging, channels, proof points, and execution for local audiences
Create high-impact local content, including customer stories, executive narratives, sales enablement, newsletters, and campaign assets
Partner with Sales to identify priority enterprise and mid-market accounts, industries, pipeline gaps, and buyer objections across Australia and New Zealand
Work with Product Marketing, APAC Marketing, and Global Marketing to adapt launches and B2B narratives for audiences across Australia and New Zealand
Coordinate with Comms, Global Affairs, Legal, and policy partners on trust-sensitive messaging and external programs
Build partner marketing strategies with priority ecosystem, channel, and industry partners, drawing on Partnerships and regional and global marketing specialists
Coordinate startup and developer programs with the relevant specialist teams as part of the ANZ B2B plan
Manage agencies, vendors, timelines, budgets, reporting, and post-campaign measurement
Establish operating rhythms and performance dashboards for ANZ B2B marketing
Represent ANZ customer and market needs in regional and global planning, advising leadership on opportunities, risks, and investment priorities
Identify capability gaps and recommend the resourcing, specialist support, and operating model needed to scale ANZ B2B marketing

Requirements

10+ years of experience in B2B, enterprise, field, demand generation, or integrated marketing, with substantial ANZ B2B market experience
Proven experience driving measurable B2B pipeline and adoption through integrated demand generation, field marketing, events, and content programs
Proven experience building and executing account-based marketing (ABM) programs for strategic enterprise accounts, with measurable account engagement and pipeline impact
Proven experience executing integrated marketing programs that translate global or regional campaigns into locally relevant messaging, channels, content, and activation
Strong understanding of enterprise and mid-market buying dynamics across Australia and New Zealand, including trust, risk, privacy, procurement, partner influence, and stakeholder alignment
Full professional English fluency with strong writing, editing, and content production judgment for audiences across Australia and New Zealand
Demonstrated ability to work cross-functionally with Sales, Product Marketing, Comms, Legal, Partnerships, and regional and global teams
Strong project management skills and proven ability to manage multiple programs, agencies, vendors, budgets, and stakeholders
Analytical ability to connect marketing activity to pipeline, account engagement, adoption, and business outcomes
Demonstrated ability to own market strategy and hands-on execution, prioritise investment, and build repeatable marketing capabilities in ambiguous environments
Strong stakeholder influence and ability to bring local customer and market insight into regional and global planning
Proven ability to build and execute integrated marketing plans across relevant B2B channels, including brand, digital, and influencer channels

Skills

B2B marketing
Enterprise marketing
Field marketing
Demand generation
Integrated marketing
Account-based marketing (ABM)
Content creation
Project management
Stakeholder management
Marketing analytics
AI marketing
Developer marketing
SaaS marketing
Partner marketing
Salesforce
Marketo
Event platforms
Marketing analytics tools

Location

Australia
New Zealand

Work Type

Full-time

Experience Level

10+ years of experience

About the Company

OpenAI is an AI research and deployment company committed to ensuring that artificial general intelligence benefits all of humanity.
Our mission requires a team that brings diverse perspectives, strong judgment, and a deep commitment to safe and beneficial deployment.
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity.
We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products.
AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared.
Join us in shaping the future of technology.

Equal Opportunity

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.
Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates.
For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information.
In addition, job duties require access to secure and protected information technology systems and related data security obligations.
To notify OpenAI that you believe this job posting is non-compliant, please submit a report through this form. No response will be provided to inquiries unrelated to job posting compliance.
We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link.
OpenAI Global Applicant Privacy Policy