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About the Role
The Group Marketing Controller serves as the primary finance interface for HelloFresh's global marketing function, ensuring accurate planning, correct closing, and transparent reporting of marketing spend to bridge marketing execution with the Group P&L. We value diverse experiences and encourage applications even if not all criteria are met.
Responsibilities
- Own the month-end close process for marketing cost lines across all markets.
- Review and validate marketing accruals submitted by local finance teams.
- Identify and resolve booking errors, misclassifications, or missing accruals.
- Maintain clean actuals in the income statement for all marketing line items.
- Work with SE Finance Controlling to improve and create transparency to the markets on marketing IC charges.
- Consolidate and challenge market-level marketing budgets during planning cycles.
- Lead marketing Guidance creation for Business Plan cycles.
- Maintain the Group marketing budget with actuals vs. budget vs. forecast.
- Flag material variances early and escalate to marketing stakeholders.
- Work with Tech and local markets to improve and automate input quality of weekly reporting.
- Produce monthly marketing performance reports covering spend vs. budget, phasing, and key variance drivers.
- Support the CFO/board reporting pack with accurate marketing cost commentary.
- Build and maintain performance reports for Global Marketing teams.
- Act as the day-to-day finance contact for the Global Marketing teams.
- Manage Direct and Indirect spend for the Marketing team.
- Document and improve the end-to-end marketing close process.
- Ensure consistent cost treatment across markets.
- Identify gaps in how marketing costs are captured and propose fixes.
Requirements
- Several years of experience in financial controlling, FP&A, or a similar finance business-partnering role, ideally with exposure to marketing or performance-marketing cost structures.
- Strong Excel/Google Sheets skills; comfort working with large datasets and BI/reporting tools.
- Ability to explain financial variances clearly to non-finance stakeholders.
- Experience running or supporting a month-end close process.
- Comfort operating across multiple markets and currencies in a fast-paced, matrixed organisation.
- Curiosity about how AI and automation can modernise financial reporting.
Skills
- Excel
- Google Sheets
- BI tools
- Reporting tools
- Financial controlling
- FP&A
- Finance business-partnering
- Month-end close process
- AI
- Automation
Work Type
- Hybrid
Benefits
- HelloFresh- subsidized Pension Scheme
- Berlin relocation support
- Exclusive discounts on your weekly HelloFresh box
- Office meals discounts
- Annual learning & development budget
- German language learning budget
- Access to the HelloFresh Academy
- Mental health support
- Transportation perks
- Working-parent-friendly benefits
- 24/7 gym access
- Wellbeing platforms like Headspace and Spill
- Sabbatical leave options
About the Company
- HelloFresh is one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.
- We are a diverse global community of 90+ nationalities.