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About the Role

Capital One is seeking an experienced Salesforce Marketing Cloud (SFMC) Campaign Specialist to join their US Card Business marketing operations team. This role will focus on journey orchestration and marketing automation, consulting with strategy leads to design journeys, build audiences, and test campaigns for well-managed deployments. The specialist will play a key role in modernizing owned-digital channel marketing for Card by leveraging expertise in SFMC and email marketing best practices.

Responsibilities

Partner with Marketing Strategy leads to design, streamline and optimize Salesforce Marketing Cloud (SFMC) journeys, including building and filtering audiences
Design and execute cross-channel SFMC journeys based on Marketer requirements
Bring expertise in personalization and marketing automation to infuse leading practices around dynamic email content and segmentation rules to customize marketing campaigns
Partner with CapitalOne MarTech leads for support related to new capability development, platform integrations and / or omni-channel execution
Evangelize the spirit of transformation across the team so that it’s a part of every marketer’s job, and permeates everything that we do
Establish a network of help and strong relationships across partners (business, creative, martech, data, operations, etc.) to deliver efficient and effective campaigns
Monitors and analyzes marketing campaign performance, offering actionable insights for optimization.

Requirements

Exceptional subject matter expertise in email marketing best practices, experience owning multi-audience email campaigns on a global scale, and extensive usage of Salesforce Marketing Cloud (SFMC) required, inclusive of Journey Builder, Email Studio, Automation Studio, and Data Extensions.
SQL, HTML, and CSS experience required.
Experience creating dynamic and personalized marketing campaigns using AMPscript and SQL expertise.
Building automations for marketing, analysis, and system maintenance using SQL knowledge.
Maintaining and optimizing SFMC for peak performance and data integrity.
Stays abreast of industry best practices and emerging SFMC trends, understands current martech capabilities in the marketplace and is able to connect our martech capabilities to marketing possibilities across targeting, creative, and experience.
Ability to combine analytics and qualitative data to form a journey orchestration strategy and approach and break a strategy down into an actionable plan that accelerates momentum and speed to market.
Troubleshoots and resolves technical or process issues as they arise.
Experience building, optimizing, and documenting technical processes to enable marketing teams.
Has the fungibility to flex across being a marketer / practitioner and transformation thought leader.
Keen eye for details and obsesses about accuracy of work.
Is a highly effective communicator and skilled relationship-builder who can influence internal decision makers with formal recommendations and informal networking.

Skills

Salesforce Marketing Cloud (SFMC)
Journey Builder
Email Studio
Automation Studio
Intelligence Reports
Data Extensions
SQL
HTML
CSS
AMPscript
SSJS

Location

New York, NY

Work Type

Hybrid

Experience Level

Principal Associate
At least 4 years of experience planning, building, and analyzing marketing campaigns leveraging Salesforce Marketing Cloud
At least 4 years of experience leveraging SQL queries to build target audiences
4+ years of journey orchestration experience in Financial Services or other regulated industry
4+ years experience with Salesforce Marketing Cloud, Hightouch , or other CDP and enterprise MAPs
3+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
2+ years leveraging Workfront or other project management systems
2+ years of Risk Management experience

Education Level

Bachelor’s Degree or Military experience
Salesforce Marketing Cloud Certifications: Email Specialist
BPM, Lean, PMP Certifications

Salary/Compensations

$131,800 - $150,500

Benefits

Comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.
Eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI).

About the Company

Capital One, a Fortune Magazine “100 Best Companies to Work For,” is transforming Marketing Operations to be a catalyst, enabling business teams to achieve their goals through the adoption of journey orchestration and marketing automation capabilities supported by well managed delivery processes.
Capital One provides a fast paced, dynamic environment where you can excel in your career.
At Capital One, diversity, inclusion & belonging are valued at our core, sparking and enabling us to do good for our associates, customers and communities.
Guided by our shared values, we thrive in an environment where collaboration and openness are valued.
We nurture an environment that attracts and develops talent from all backgrounds and experiences, and empower our associates to do great work by creating a culture of belonging that values diverse perspectives, fosters collaboration and encourages innovative ideas – and are routinely recognized as one of the best companies to work for.

Equal Opportunity

Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws.
Capital One promotes a drug-free workplace.
Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.