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About the Role

In this role, you’ll be the strategic voice behind our content marketing and brand engagement initiatives, responsible for crafting, optimizing and leading our content engine across content marketing blogs, marketing emails, organic social media, internal communications, and talent branding initiatives. As the guardian of our brand’s pulse, you’ll use your words to engage new audiences, deepen customer loyalty, attract top talent, and bring our vision to life. You’re someone who blends storytelling with conversion psychology, knows how to pack a punch into social media character limits, write engaging long-form editorial content, and structure content for discoverability across modern and AI-driven search engines – and loves seeing your words drive actual results. You’re interested in the "why" as much as the "what," and you're ready to collaborate with a high-energy team of designers, editors, localization specialists, process managers and project managers to bring our content pillars to life.

Responsibilities

Leveraging strong writing and deep content strategy expertise to craft compelling, on-brand, error-free content for content marketing blogs, marketing emails, organic social channels and talent brand communications.
Interpreting and building upon creative briefs to deliver digital messages including lifecycle marketing emails, blog articles, social media posts, employer brand messaging and recruitment campaign content.
Ensuring that messaging fits its delivery format, channel or stage of the consumer or candidate journey, and incorporates standard SEO, AI search visibility, user experience and accessibility standards.
Partnering closely with graphic designers, editors, localization specialists, process managers and project managers to facilitate cohesive, deadline-driven work.
Developing and maintaining systems and best practices for content creation, maintenance and repurposing using appropriate tools, frameworks and design systems.
Interpreting business priorities, reviewing performance metrics from current or previous communications, and developing strategies for creative messaging to influence them.
Presenting to internal stakeholders, advocating for content strategies and best practices, and anchoring recommendations with reasoning.
Demonstrating knowledge of evolving industry trends and technology, including AI adoption, and adapting creative strategies to leverage them effectively.
Conducting periodic competitive audits across industry content, social channels and talent acquisition marketing.

Requirements

4+ years of experience in multichannel content creation (content marketing, copywriting, social media, blogging, digital email marketing, talent/employer branding, etc.)
4+ years of experience writing and editing professional copy.
Demonstrated proficiency with CP Style and adherence to internal brand style guides.
Produced marketing emails, editorial blogs, organic social posts, and talent attraction content across digital channels.
Working knowledge of Adobe Workfront or comparable work management software.
Track record of managing concurrent projects, maintaining copy decks, meeting deadlines, and delivering status updates in a variable workflow environment.
Experience collaborating and negotiating directly with cross-functional stakeholders, including marketing, product, legal, and process teams.
Working knowledge of accessibility, plain language and SEO best practices.
Experience adapting content strategies and workflows to evolving business priorities and requirements.
Candidates must submit work samples/portfolios with their application.

Skills

Content marketing
Copywriting
Social media
Blogging
Digital email marketing
Talent/employer branding
CP Style
SEO
AI search visibility
User experience
Accessibility
Plain language
Adobe Workfront
Storytelling
Conversion psychology
Professional AI tools
Enterprise marketing platforms
Email creation tools
Marketing automation platforms
Content experience platforms
Social media publishing software

Location

161 Bay Street (93021), Canada, Toronto, Toronto, Ontario

Work Type

Contract (12 months)
Hybrid (3 days in the office per week)

Experience Level

Senior Associate

Education Level

Bachelor's degree in English, journalism, public relations or a related communications field (preferred)

Salary/Compensations

$94,800 to $108,200

Benefits

Holistic suite of benefits designed to support your whole self
Tools and mentorship to reach your potential and define your career trajectory
Flexibility and autonomy
Support for a hybrid model

About the Company

For 30 years, Capital One Canada has been on a mission to change banking for good, challenging the traditional bank stereotype and fostering a culture where innovation thrives and bold ideas are celebrated.
Driven by what’s possible, leveraging the power of data and technology to empower innovative solutions, inspire one another to dream boldly, and take transformative ownership of decisions and outcomes that directly impact millions of Canadians.
Balances high-performance with investment in your long-term success, ensuring you have the support you need to do your best work.
A united group of creative problem-solvers dedicated to delivering best-in-class, performance-accountable experiences.
Connects with Canadians in ways that spark action and build trust, transforming business intent into measurable market success.
Collaborative environment where craft is valued and impact is visible across every channel.

Equal Opportunity

Capital One Canada is an equal opportunity employer committed to fostering a diverse and inclusive work environment.
We consider all qualified applicants and will meet the needs of those requiring reasonable accommodations.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at ARCanada@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.