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About the Role

Sony Corporation of America (SCA) is seeking a Manager, Paid Media, to lead, develop, and execute the paid media program that amplifies Sony’s brand, content, and social channels. This role translates business and marketing objectives into audience-led paid media strategies to effectively reach consumers and drive engagement.

Responsibilities

Oversee the planning, activation, and optimization of paid media campaigns across social, digital video, programmatic, display, and other relevant channels.
Translate business and campaign objectives into clear media objectives, audience strategies, channel recommendations, and KPIs.
Partner with internal teams to integrate paid media into broader campaign activities.
Identify opportunities to use paid media to amplify Sony content, creator stories, partnerships, and brand initiatives.
Lead day-to-day relationships with Sony’s paid media agency, ensuring strategic alignment, strong execution, and accountability.
Review and challenge agency media plans, recommendations, audience strategies, and optimization approaches.
Monitor campaign pacing, performance, audience delivery, creative performance, and budget allocation.
Identify opportunities to optimize campaigns based on performance, audience behavior, creative effectiveness, and business priorities.
Ensure campaigns are executed accurately, efficiently, and in accordance with approved strategy and budgets.
Develop and maintain a test-and-learn agenda across audiences, creative, channels, formats, and media strategies, translating learnings into actionable recommendations.
Honesty, trustworthiness and ethical conduct are material requirements for the responsibilities outlined above.

Requirements

7 years of experience in paid media, digital marketing, media planning, or a related field.
Strong understanding of paid media strategy, planning, activation, optimization, and measurement across digital channels.
Experience developing and executing paid media strategies across Paid Social, CTV, OLV, programmatic, and other digital media channels.
Experience managing media agency relationships, including reviewing media plans, budgets, performance, and recommendations.
Strong understanding of audience strategy, targeting, segmentation, first-party data, and digital media measurement.
Demonstrated ability to analyze campaign performance and translate data into actionable insights.
Experience overseeing media investment and working with agency partners to optimize budget allocation across channels, audiences, creative, and campaigns to maximize impact.
Strong understanding of the relationship between media, creative, content, audience, and brand strategy.
Highly proactive and self-directed, with the ability to identify opportunities, anticipate needs, and take ownership of initiatives with minimal direction.
A strategic thinker who brings a point of view and proactively develops recommendations.
Strong communication and presentation skills, with the ability to translate media strategies and performance insights for non-media audiences.

Skills

Paid media
Digital marketing
Media planning
Paid Social
CTV
OLV
Programmatic
Audience strategy
Data analysis
Agency management
Communication
Presentation

Location

New York, NY

Work Type

Hybrid

Experience Level

7 years of experience

Salary/Compensations

$130,000 to $140,000
13% annual bonus target

Benefits

Comprehensive medical, prescription drug, dental, and vision coverage
Health Savings Account (HSA) and Flexible Spending Account (FSA)
Employee assistance plan
Comprehensive behavioral health benefits
Fertility benefits, including surrogacy and adoption assistance programs
Basic and supplemental life insurance
Voluntary benefits such as group legal, identity theft protection, accident, and hospital indemnity insurance
Short-term & long-term disability plans
Up to 12 weeks of paid parental and caregiver leave
401(k) Plan with pre-tax, Roth, and after-tax options and company match with immediate vesting
Education assistance and student loan programs
Flexible Work Arrangements, hybrid work schedules
Vacation
Paid holidays
Sick leave
Summer Fridays (early release)
Winter break between Christmas and New Year’s Day
Referral bonuses
Matching gift program
Employee business resource groups (EBRGs)
Special discounts on Sony products
Employee stock purchase plan

About the Company

Sony Corporation of America is the U.S. headquarters of Sony Group Corporation, based in Tokyo, Japan.
Sony's principal U.S. businesses include Sony Electronics Inc., Sony Interactive Entertainment LLC, Sony Music Entertainment, Sony Music Publishing and Sony Pictures Entertainment Inc.
With some 900 million Sony devices in hands and homes worldwide today, a vast array of Sony movies, television shows and music, and the PlayStation Network, Sony creates and delivers more entertainment experiences to more people than anyone else on earth.
We are committed to creating an inclusive employee experience for you to thrive as part of Sony’s purpose to “fill the world with emotion through the power of creativity and technology.”

Equal Opportunity

All qualified applicants will receive consideration for employment without regard to any basis protected by applicable federal, state, or local law, ordinance, or regulation.
Sony Corporation of America provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures.