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About the Role
This role involves driving strategic thinking and growth for clients by contributing to briefs, delivering earned-led creative solutions, and nurturing new business. You will champion and evolve strategic processes, represent the Strategy & Creative offering to clients, and apply deep understanding of consumer behavior and cultural trends to inform campaigns.
Responsibilities
- Drive overall strategic thinking and growth for clients, contributing to briefs and delivering earned-led creative solutions.
- Champion and evolve our strategic processes, bringing new ways of thinking to solve client challenges.
- Play a key role in winning new business and expanding existing client relationships through strategic offerings.
- Represent the Strategy & Creative offering directly with clients, including helping to pitch strategic propositions.
- Apply deep understanding of consumer behaviour, cultural trends, and channel dynamics to inform and inspire campaigns.
Requirements
- Champions a modern approach to connected experiences for brands.
- Understands consumer behaviour, the context in which those behaviours happen and how to design moments of engagement that influence the consumer journey.
- Demonstrates an intimate understanding of how consumers interact with channels and technology.
- Has a strong working knowledge of earned creativity, knowing what makes a story gain traction across media, influencer, and social channels.
- Possesses a deep understanding of brand communications and a passion for culture, using these insights to craft impactful campaigns.
- Is a highly motivated self-starter who thrives in collaboration and can comfortably take the lead when required, always looking for solutions.
Skills
- Strategic thinking
- Creative development
- Brand strategy
- Public relations
- Influencer engagement
- Events and activations
- Social and digital strategies
- Consumer behaviour analysis
- Cultural trend analysis
- Channel dynamics
- Earned creativity
- Brand communications
- Client-facing communication
- Collaboration
- Leadership
Location
- Sydney
Work Type
- Full-time
Experience Level
- Mid-level
Benefits
- Access to WPP Open, a global AI platform
- Work in a new, state-of-the-art WPP campus
- Discounted rates with health and fitness providers
- Access to yoga, meditation, and wellbeing programs
- Discounts and vouchers for major household brands through perkSPACE
About the Company
- Largest and only truly integrated communications agency in Australia.
- Brilliant company culture built on teamwork, creativity, and fun.
- Works with some of the biggest brands in the world to deliver earned-led creativity that drives real brand and business impact.
- Ogilvy PR has a Strategy & Creative team composed of thinkers, filmmakers, designers, writers, producers, and strategists.
- The team designs and delivers culturally relevant and creative campaigns activated across various channels including media, publicity, social and digital media, influencers, fandoms, activations, and events.
Equal Opportunity
- Deeply committed to fostering an equitable and inclusive workplace.
- Programs include Inclusivity & Impact Council, SheCD, WPP Unite, and Reconciliation Action Plan.
- Inclusivity is essential to success, embracing various perspectives, experiences, and backgrounds.
- Strongly encourage applications from Aboriginal and Torres Strait Islander peoples, Māori, people with disabilities, diverse cultural and linguistic backgrounds, all ages, genders, sexual orientations, gender identities and expressions, nationalities, and family structures.
- Provide equal opportunities and are committed to creating an inclusive environment where everyone feels valued, respected, and empowered.
- Accessibility adjustments can be provided during the recruitment process upon request.