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About the Role

Drives online sales growth by managing e-commerce channels, optimizing product visibility and conversion, and executing channel promotions aligned with brand and commercial strategy.

Responsibilities

Develop and execute annual/Quarterly strategies to drive profitable growth across CVS E-Commerce (Smart Order), and existing EC Channels.
Identify and develop new route-to-market opportunities, partnerships, and digital commerce platforms.
Lead channel-specific growth initiatives aligned with commercial and brand objectives.
Build an omni-channel strategy that is tightly aligned with offline sales and execution priorities.
Own the development and execution of annual Joint Business Plans on EC.
Define growth targets, promotional calendars, and investment priorities with strategic accounts.
Conduct regular business reviews and performance tracking to ensure delivery against agreed objectives.
Lead the development and execution of customer-exclusive products and channel-specific innovations.
Collaborate with Brand Marketing, CCM, Supply Chain, and Commercial teams to create exclusive SKUs, limited edition packs (LEP), value added packs (VAP), and seasonal/occasion-based offerings.
Build innovation roadmaps that support customer differentiation and incremental growth.
Manage channel P&L and deliver revenue, profit, and market share objectives.
Analyze sales performance, shopper behavior, and category trends to identify growth opportunities.
Develop forecasting and business cases for new product launches and customer-specific initiatives.
Partner closely with Marketing, Sales, CCM, Supply Chain, and Finance teams to ensure OTIF target delivery.
Lead cross-functional projects to deliver customer plans, innovation launches, and commercial excellence initiatives.
Champion a consumer-centric and data-driven approach to decision making.
Manage strategic relationships with major convenience retail partners and online customers.
Negotiate promotional programs and visibility initiatives.
Drive category leadership by leveraging shopper insights and market trends.

Requirements

5+ years of experience in FMCG, Beverage, Spirits, or Consumer Goods industries.
Proven experience managing CVS Channel accounts and/or E-Commerce customers.
Demonstrated success in Joint Business Planning (JBP), commercial negotiations, and customer-specific innovation projects.
Experience launching exclusive products, VAPs, LEPs, or channel-specific SKUs.
Strong understanding of omnichannel retail and shopper marketing principles.
Strong English communication skills preferred.

Skills

E-commerce channel management
Product visibility optimization
Conversion optimization
Channel promotion execution
Omnichannel strategy
Joint Business Planning (JBP)
Customer-exclusive innovation
Commercial planning
Performance management
Cross-functional leadership
Key Account Management
Shopper insights
Market trends analysis

Experience Level

5+ years

About the Company

Campari Group is a major player in the global branded spirits industry with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets.
Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, employing approximately 4,700 people.
Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001.
Campari Group is the sixth-largest player worldwide in the premium spirits industry.

Equal Opportunity

Campari Group believes in building more value together, thus we see diversity in all forms as a source of enrichment.
Employment policies and practices ensure equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.
Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement.
Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.