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About the Role
The Netflix Ads measurement team is tasked with building industry-leading research for advertisers to support our broader advertising sales efforts. This role is specifically for the UK. Netflix Ads UK has seen strong growth since launching, and this is an opportunity to join the team at a pivotal stage.
Responsibilities
- Produce research and insights that communicate the Netflix Ads UK proposition to the marketplace and advertiser clients in areas such as audience insights, reach and frequency, campaign verification, and campaign measurement.
- Use proprietary and syndicated tools to create regular reporting for internal and external stakeholders on the Netflix Ads UK audience in comparison to competitors.
- Integrate measurement outputs into clear client-facing insights, present findings independently to clients and agencies, and offer guidance on optimizing media mix.
- Manage the day-to-day effectiveness study process with third-party vendors from end to end, including sales requests, vendor intake, survey drafting, analysis, report creation, and presentation, while working closely with Sales Account Managers.
- Partner with the UK Advertising Sales team on day-to-day measurement requests.
- Lead client learning agendas, partnering with advertisers to create category-specific learning agendas and playbooks.
- Manage product and engineering projects related to bringing complex measurement integrations to market.
- Bring strong knowledge of TV/video and digital media, including the benefits of TV advertising and the Netflix Ads audience in the UK.
- Develop case studies from ongoing and completed analyses.
Requirements
- At least 7 or more years of experience in media measurement and research at streaming, TV, or digital media companies or media agencies.
- Strong understanding of methodology, data, and systems from syndicated research providers (e.g. Barb, GWI, TechEdge) and direct digital technology and analytics.
- Experience with effectiveness measurements such as reach and frequency, incremental lift, brand lift, matched-market testing, A/B testing, marketing mix models, and bespoke campaign effectiveness studies, including questionnaire scripting.
- Strong knowledge of the advertising landscape across all kinds of media channels and methods of buying, with TV-focused experience preferred.
- Strong presentation skills with senior client-facing experience.
- Dual TV/video and digital experience is preferred.
- Demonstrated ability to generate strategic insights from rigorous analysis.
- Experience managing projects independently with strong attention to detail.
- Experience building and following processes to make working methods more efficient.
- Able to adapt to a startup environment with ambiguity.
- Builds strong relationships with clients and colleagues; values diverse perspectives for better decision-making.
- Ability to interpret data thoughtfully and identify meaningful insights.
- Excellent writing and presentation-building skills.
Skills
- Media measurement
- Research
- Streaming
- TV
- Digital media
- Media agencies
- Methodology
- Data
- Systems
- Syndicated research providers
- Direct digital technology
- Analytics
- Effectiveness measurements
- Reach and frequency
- Incremental lift
- Brand lift
- Matched-market testing
- A/B testing
- Marketing mix models
- Bespoke campaign effectiveness studies
- Questionnaire scripting
- Advertising landscape
- Media channels
- Methods of buying
- TV advertising
- Presentation skills
- Strategic insights
- Rigorous analysis
- Project management
- Attention to detail
- Process building
- Adaptability
- Relationship building
- Diverse perspectives
- Data interpretation
- Writing skills
- Presentation building
Location
- UK
Work Type
- Fixed-term contract
Experience Level
- 7 or more years
About the Company
- Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages.
- Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
- The core Netflix Ads team is charged with building a new, best-in-class ads organisation to establish Netflix as the go-to platform for advertiser partners.
- For more information about Netflix’s culture, read Seeking Excellence.
Equal Opportunity
- Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
- We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.