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About the Role
Play a key role in driving demand and building brand awareness in Japan, supporting regional industry marketing programs. Work closely with frontline and regional teams to deliver integrated marketing campaigns that engage customers, generate pipeline, and support business growth.
Responsibilities
- Develop and execute integrated marketing campaigns that drive demand, customer engagement, and brand awareness.
- Support go-to-market initiatives by aligning marketing activities with business priorities and sales objectives.
- Partner with sales, customer advisory, industry experts, and regional teams to deliver impactful customer experiences and pipeline growth.
- Manage leads generation activities such as, in-person events, webinars, digital campaigns, etc.
- Analyze campaign performance and market insights to optimise results and maximise ROI.
- Adapt global campaigns and messaging to resonate with Japanese audiences and local market needs.
Requirements
- Minimum of 1 year's experience in B2B marketing, demand generation, campaign management, or a related field.
- Bachelor's degree in Business, Communications, or a related discipline.
- Fluent Japanese and business-level English communication skills.
- Experience executing multi-channel marketing campaigns across digital, content, social, email, and events.
- Strong analytical and problem-solving skills with a data-driven approach.
- Equivalent combination of related education, training and experience may be considered.
Location
- Tokyo
Work Type
- Hybrid
Experience Level
- Senior
Education Level
- Bachelor's degree
Benefits
- Cafeteria-style benefits plan with annual points allocation
- 7-hour standard workday
- Flexible working hours plus a Work@Anywhere policy
- Long-term, employment-oriented retirement benefits, including an optional Defined Contribution Pension Plan
- Company-supported clubs & communities (sports, theatre, international groups, and more)
- In-office perks — free massage chairs and complimentary drinks
- Training & development programs, including English language learning
- Extra time off — vacation leave, birthday leave, and paid annual leave
About the Company
- We’re a leader in data and AI. Through our software and services, we inspire customers around the world to transform data into intelligence - and questions into answers.
- If you're looking for a dynamic, fulfilling career with flexibility and a world-class employee experience, you'll find it here. We're recognized around the world for our inclusive, meaningful culture and innovative technologies by organizations like Fast Company, Forbes, Newsweek and more.
Equal Opportunity
- You are welcome here.
- At SAS, it’s not about fitting into our culture – it’s about adding to it. We believe our people make the difference. Our inclusive workforce brings together unique talents and inspires teams to create amazing software that reflects the diversity of our users and customers.